Interim Marketing Director

About the Role

Key Responsibilities

• Lead the development of full-funnel marketing strategies that support pipeline growth, revenue targets, and brand visibility
• Build and execute integrated omnichannel campaigns across paid media, email, website, and social platforms
• Define, build, and refine target audiences in collaboration with sales and business development
• Monitor and report on campaign KPIs including CTR, CPL, ROAS, conversion rate, and overall pipeline contribution
• Use HubSpot to build and manage email nurturing workflows, track engagement, and optimize lead handoff
• Maintain a test-and-learn approach to continuously improve campaign performance, targeting, and ROI
• Own and evolve the brand's positioning, voice, tone, and visual identity across all platforms
• Direct the development of branded assets for digital, print, and in-person use, including campaigns, sales presentations, collateral, executive content, and event materials
• Ensure all marketing content resonates with key VMG Studios buyer personas and exceeds industry standards for quality and clarity
• Lead go-to-market planning for new service offerings, proprietary tools, and emerging capabilities
• Conduct audience and competitor research to develop compelling value propositions and messaging frameworks
• Create campaign materials, landing pages, and sales enablement content to support successful launches and adoption
• Oversee updates, content, and performance of vmgstudios.com and affiliated properties
• Coordinate with creative and development teams, and execute updates and build landing pages in WordPress when appropriate
• Improve conversion paths and user experience through GA4, heat mapping, and behavior analytics
• Serve as the internal AI tools liaison, evaluating new technologies, introducing practical use cases, and supporting team implementation
• Lead content strategy across formats including video, blog posts, case studies, social media, thought leadership, and email marketing
• Oversee content calendars across multiple channels, tailoring messaging to audience needs and platform best practices
• Support growth and monetization of new digital sales channels, including affiliate marketing
• Partner with the CEO to develop executive-level messaging for LinkedIn, speaking engagements, press, and earned media placements
• Manage a full-time marketing team member and oversee offshore designers and freelance contractors
• Provide feedback, mentorship, and professional development opportunities to internal team members
• Manage the marketing budget and external vendors, ensuring projects are delivered on time, on brand, and within scope
• Translate marketing strategy into internal communications and strategic updates for stakeholders
• Collaborate with sales, creative, production, and business development teams to align messaging, campaigns, and goals

Requirements

• Experience leading marketing strategies and campaigns, including demand generation and brand management
• Proficiency with WordPress, HubSpot, and digital analytics tools such as GA4
• Strong understanding of digital marketing channels including paid media, email, social, and website optimization
• Ability to develop and execute omnichannel marketing campaigns
• Experience with content creation, campaign testing, and performance analysis
• Knowledge of AI tools and emerging marketing technologies
• Excellent communication and leadership skills
• Ability to manage multiple projects, vendors, and a team effectively
• Experience in product marketing, go-to-market planning, and competitive research
• Familiarity with affiliate marketing and digital sales channel growth

Nice to Have

• Experience with conversion optimization and affiliate marketing
• Senior-level marketing experience
• Knowledge of AI applications in marketing
• Experience managing external vendors and offshore teams

Qualifications

• Management experience in marketing roles
• At least 5 years of experience with WordPress and digital marketing tools
• Proven track record in demand generation and brand strategy

Benefits & Perks

• Competitive contract rate ($85,000 - $110,000 annually equivalent)
• Opportunity to lead strategic marketing initiatives
• Work closely with company leadership
• Potential for contract extension based on performance and business needs