International Product Marketing Associate

About the Role

Key Responsibilities

• Support go-to-market planning and execution of Cantaloupe's international product offerings.
• Coordinate international product launches in partnership with the broader product marketing team, adhering to set timelines and goals.
• Develop marketing campaigns and assets that grow awareness and generate leads in target international regions, collaborating with in-country sales teams for inputs, feedback and ideas.
• Help promote and integrate newly acquired companies in international regions, developing marketing materials and messaging that reflect their value within the broader Cantaloupe brand.
• Manage deliverables with international trade publications including customer success stories, spotlight articles, and industry articles for thought leadership initiatives.
• Oversee the development and creation of video and photoshoots tailored to international campaigns to develop more digital content.
• Support international events by developing marketing campaigns to drive awareness, booked meetings, and post-show follow-ups.
• Translate product features into clear, localized value propositions that resonate with operators, partners, and prospects in target markets.
• Create and adapt marketing materials including product datasheets, sales decks, email campaigns, landing pages, and presentations.
• Conduct regional market and competitive research to inform positioning, messaging, and cultural preferences.
• Help develop and maintain internal sales enablement tools such as talking points, battlecards, and objection handling guides.
• Track the performance of international launches and campaigns, reporting insights and suggesting improvements.

Requirements

• Ability to drive results and work collaboratively in a fast-paced environment where continuous innovation is desired.
• Great track record of working with cross-functional teams: people want to work with you again.
• Passion for solving problems (large and small).
• Attention to detail and high level of accuracy.
• Ability to meet and exceed deadlines with composure.
• This position may involve responsibilities related to SOX compliance.

Nice to Have

• 1-2 years of experience in product marketing, digital marketing, or related roles (B2B or SaaS experience preferred).
• International or cross-cultural marketing experience is a strong plus.
• Excellent written and verbal communication skills, with the ability to translate technical features into customer benefits.
• Comfortable working across global time zones and with diverse teams.
• Experience with tools such as Salesforce, Marketo, Canva, Monday.com is a bonus.
• Bachelor's degree in marketing, business, communications, or a related field preferred.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field (preferred).

Benefits & Perks

• Medical, Dental, & Vision Benefits coverage, plus additional benefits (Life Assistance Program, Financial Wellness, and Nutritional Counseling).
• 401(K) with employer match effective upon first day of employment.
• 18 days PTO + 9 Observed Company Holidays.
• Tuition Reimbursement.