IOWA WILD GAME PRESENTATION & EXPERIENTIAL MARKETING DIRECTOR

About the Role

Key Responsibilities

• Oversee all game day operations and lead in-game presentation at Iowa Wild home games.
• Serve as the Game Director for all Iowa Wild home games, leading the overall game presentation strategy and execution.
• Oversee all in-game promotions and fan engagement elements, including national anthems, chuck-a-puck, and intermission activities, ensuring alignment with sales and sponsorship goals.
• Manage the planning and delivery of video board and LED content, working closely with production and creative teams to enhance the in-arena experience.
• Hire, train, and lead all game night staff, including ice crew, music director, PA announcers, and in-arena hosts, ensuring a high level of professionalism and performance.
• Act as the primary point of contact on game days, ensuring clear and timely communication across departments, vendors, and venue staff in a fast-paced environment.
• Oversee Community Relations team and the planning and execution of events.
• Oversee the organization's Community Relations efforts, including direct supervision of the Manager, Community Relations and team mascot program.
• Lead the creation of the annual event calendar and promotional schedule, ensuring alignment with team goals and fan engagement strategies.
• Manage all event planning and execution, from initial concept through post-event evaluation, to deliver high-quality experiences.
• Develop and oversee the budget for promotions, events, and community initiatives.
• Work closely with the sales team to ensure Wild 365 events support revenue and retention goals.
• Partner with the corporate partnerships team to develop and support sponsor activations that align with both brand and business objectives.
• Collaborate with the marketing and digital teams to build communication plans that promote events and drive fan engagement.
• Lead the planning and execution of theme nights and special events.
• Lead the planning and execution of opening night, fan celebrations, playoff games, and other special game day events and ceremonies.
• Coordinate with arena operations staff to ensure all team needs are clearly communicated and executed effectively.
• Work closely with the Production Services Manager and technical crews to meet all production and technical requirements for live events.
• Manage sponsorship integration and control related budget areas.
• Create in-game sponsorship assets that align with the Iowa Wild brand and meet partner objectives.
• Manage game presentation and select event-related budget items, ensuring effective use of resources and alignment with organizational goals.
• Perform other duties as assigned.

Requirements

• Bachelor's degree or equivalent experience.
• At least four years of experience in event planning or live events.
• At least four years of experience in game presentation.
• Knowledge of professional hockey leagues.
• Passionate about hockey and professional sports.
• Strong organizational and time management skills to handle multiple projects and tight deadlines.
• Strong verbal and written communication skills.
• Detail oriented with a creative flair for game entertainment and fan experience.
• Self-motivated and solutions-oriented with the ability to work independently and within a team.
• Excellent interpersonal skills and ability to motivate staff.
• Ability to work nights, weekends, and holidays as needed for games and events.
• Physical ability to sit, walk, stand, bend, squat, climb, kneel, twist, lift up to 50 lbs, and perform related physical activities.

Nice to Have

• Experience with Daktronics and/or Expressions.
• Knowledge of the Adobe Creative Suite.

Qualifications

• Bachelor's degree or equivalent experience.