Jr. Analyst, Marketing Analytics

Connelly Partners

Boston, MA

Full Time

Entry Level

49k-62k

10 days ago

Job Description

About the Role

The Jr. Analyst, Marketing Analytics at Connelly Partners is a role focused on leveraging data to measure marketing results, analyze trends, and identify opportunities for improving marketing and business performance. The position supports digital marketing initiatives by creating reports, analyzing campaign performance, and contributing to data-driven insights, working closely with senior team members in a collaborative environment rooted in data and human truths.

Key Responsibilities

Assist in data collection, cleaning, and quality assurance to ensure accurate reporting
Support campaign analysis by identifying trends, anomalies, and opportunities for optimization
Help with digital media and website tracking, build and update automated dashboards and data visualizations
Participate in client calls to present findings and answer questions about campaign performance
Collaborate with senior analysts on more complex analytical projects and research initiatives
Learn and apply new analytics tools and methodologies under guidance from experienced team members

Requirements

Bachelor's degree in Marketing, Business, Statistics, Economics, Mathematics, or related analytical field
1-2 years of experience in digital marketing, analytics, or related field
Experience with SQL, Python, R, or other data analysis programming languages
Familiarity with data visualization tools (Tableau, Power BI, Google Data Studio)
Familiarity with Google Analytics or willingness to learn quickly
Strong attention to detail and accuracy in data handling
Excellent written and verbal communication skills
Ability to work independently while knowing when to ask for guidance
Eagerness to learn new tools and analytical techniques

Nice to Have

Experience with data analysis programming languages such as R
Experience with digital marketing analytics tools
Willingness to learn new analytics tools and methodologies

Qualifications

Bachelor's degree in a related analytical field

Working at Connelly Partners

At Connelly Partners, the company values being the world's most aggressive advocate of the human voice, emphasizing human truths and emotion in a data-driven world. The culture promotes empathy, asking better questions, and pursuing the WHY behind data. The firm is rooted in shadow cities with an independent approach, offering in-house resources across strategic planning, creative, production, analytics, media, influencer marketing, social media, PR, technology, and shopper marketing.

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