Ld Dir, Marketing

Oak Street Health

Chicago, IL

Full Time

Director

100k-232k

12 days ago

Job Description

About the Role

As Lead Director of Marketing at CVS Health, you'll spearhead strategic marketing initiatives across the full customer lifecycle—driving brand awareness, demand generation, go-to-market strategy, product marketing, and customer retention. You'll lead and grow a high-performing team, partnering cross-functionally to scale impact in virtual specialty care. The role involves developing and executing integrated marketing plans, leading full-funnel campaigns, defining value propositions, managing demand generation, enabling sales, and overseeing event marketing efforts in a mission-driven healthcare environment.

Key Responsibilities

Develop and execute an annual integrated marketing plan and budget aligned with revenue targets, sales, and company objectives.
Mentor and develop a results-oriented marketing team across product, demand generation, content, and analytics.
Lead full-funnel campaigns including brand awareness, acquisition, engagement, retention, and advocacy.
Foster a culture of experimentation, data-driven decision-making, and collaboration.
Define value propositions, positioning, and messaging for core solutions and new feature releases.
Develop and maintain a quarterly content calendar to ensure consistent content deployment across all channels.
Lead go-to-market execution for launches, working with Product, Sales, and Customer Success teams.
Build multi-channel campaigns (digital ads, email, events, webinars), use ABM tactics and SEO/SEM best practices, analyze ROI, and optimize campaigns.
Create sales enablement tools such as case studies, presentation decks, and impact reports.
Work with Customer Success to drive retention programs, upsells, industry events, and advocacy.
Develop an annual event marketing strategy and oversee all in-person event logistics.
Coordinate with Clinical and Specialist Network teams to develop and promote CME webinars.

Requirements

10+ years in B2B SaaS marketing, with a strong preference for healthcare or health-tech experience.
Proven success leading marketing teams, planning GTM strategies, and driving revenue growth.
Strong analytical skills and comfort with metrics such as ROMI, ROAS, and pipeline performance.
Hands-on experience with marketing technology including Salesforce, Google Ads, LinkedIn Ads, SEO tools, and analytics platforms.
Excellent communication abilities, with experience in sales enablement, customer positioning, and content leadership.
Bachelor's degree in Marketing, Business, or related field; an MBA or advanced degree is a plus.

Nice to Have

Experience in healthcare SaaS, virtual care, or value-based care environments.
Familiarity with ABM, product-led growth models, and enterprise GTM strategies.
Comfort working in mission-driven, agile teams that value continuous innovation.

Qualifications

Bachelor's degree in Marketing, Business, or related field.
An MBA or advanced degree is considered a plus.

Benefits & Perks

Competitive pay range of $100,000 to $231,540 annually, with potential bonuses, commissions, or incentives.
Eligibility for a CVS Health bonus, short-term incentives, and equity awards.
Comprehensive benefits including medical plans, 401(k) with matching, employee stock purchase plan.
No-cost wellness programs, tobacco cessation, weight management, confidential counseling, and financial coaching.
Paid time off, flexible work schedules, family leave, dependent care resources, tuition assistance, retiree medical access, and other benefits depending on eligibility.

Working at Oak Street Health

CVS Health is committed to fostering a workplace where every colleague feels valued and that they belong. The company emphasizes a mission-driven environment that values continuous innovation, diversity, and community impact, with a focus on physical, emotional, and financial wellness for its employees.

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