Lead Advertising Manager (Bilingual)

About the Role

Key Responsibilities

• Support the Advertising Director in creating fully integrated advertising campaigns, from strategy development to production, execution, monitoring, and final reporting.
• Work with external agencies, platforms, and internal teams to ensure clear communication and seamless execution.
• Oversee regular reporting and analysis of campaign performance, providing optimization recommendations to ensure success.
• Coordinate with internal departments (Marketing, Media, Sponsorships, Segments, Legal, Product, etc.) to align objectives, secure approvals, and eliminate redundancies.
• Track deadlines, production schedules, budgets, and competitive initiatives to maintain project momentum.
• Manage schedules and calendars to ensure smooth team operations as needed.

Requirements

• 5-8 years of marketing/advertising experience; agency experience preferred.
• Deep understanding of Hispanic market insights and audience, with fluency in Spanish.
• Passion for fresh, distinctive, and memorable ideas that resonate with diverse audiences.
• Strong written and verbal communication skills; able to articulate persuasive points of view concisely and effectively.
• Self-starter with a proactive attitude and exceptional work ethic.
• Ability to thrive in fast-paced, dynamic environments with the capacity to manage multiple priorities simultaneously.
• Meticulous attention to detail in all aspects of work.
• Proven ability to work well with cross-functional teams and external partners.
• Highly skilled in PowerPoint, Excel, and Word.
• Bachelor's degree in Business, Marketing, or Communications preferred.

Nice to Have

• Agency experience strongly preferred, specifically with some production experience across TV, digital, and more.

Qualifications

• Bachelor's degree (BS/BA) desired
• 5+ years of related experience

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone