Manager, Brand and Content Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with organizational goals.
• Maintain and evolve brand voice and messaging across all touchpoints to ensure consistency and clarity.
• Collaborate with the Manager of Print & Digital Design to oversee brand standards and ensure visual and verbal consistency in all communications.
• Coordinate with internal stakeholders to support content needs for campaigns, events, and initiatives.
• Use data and analytics tools to evaluate content performance, identify trends, and adjust strategy accordingly.
• Work closely with communications, digital, creative, and membership teams to ensure cohesive storytelling and messaging.
• Serve as strategic advisor on content and brand best practices to internal partners and leadership.
• Oversee a content calendar and manage editorial workflow across teams and platforms.

Requirements

• Bachelor's degree required, or equivalent experience may be considered.
• Minimum three years of management experience required.
• Ability to work effectively with staff, agents, managers, vendors, and Farm Bureau leadership required.
• Must possess a valid driver license with an acceptable driving record.
• Database and Customer Relationship Management System experience preferred.

Nice to Have

• Database and Customer Relationship Management System experience preferred.

Qualifications

• Bachelor's degree or equivalent experience.
• Minimum three years of management experience.

Benefits & Perks

• Full benefit package including medical, dental, vision, and 401K.