Vice President, Franchise Marketing

About the Role

Key Responsibilities

• Manages direct reports who oversee Digital, Omnichannel, AI, Access, Patient/APP, Strategic Accounts, Franchise Strategy and Operations, and Conference Planning teams.
• Responsible for developing and executing a 3-year strategic brand plan and annual tactical plans.
• Oversees the brand's digital marketing strategic plan and tactical execution across various audiences.
• Oversees, through direct reports, the omnichannel and AI marketing strategy, operational effectiveness, and tactical coordination.
• Oversees annual conference planning and coordination with marketing and sales partners.
• Ensures alignment of strategic plans for patient marketing, advanced practitioner, and access marketing with the overall brand strategy.
• Communicates and ensures organizational alignment to the brand strategic plan.
• Provides financial oversight, manages budgets, and conducts ROI analysis.
• Conducts market assessments and collaborates with Commercial Strategy Analytics & Operations to optimize market research and impact analyses.
• Engages with key customers and accounts to understand business dynamics and optimize channel decisions.
• Coordinates quarterly business review planning and process.
• Leads operational functions including contract processing, talent review, strategic evaluation, and marketing team communications.
• Ensures compliance with all applicable laws, regulations, and policies.

Requirements

• BS/BA degree in a related discipline with at least 21 years of related experience, or Master's degree with 19 years of related experience, or an equivalent combination of education and experience.
• Pharmaceutical marketing and/or strategic consulting experience.
• Leadership and cross-functional collaboration experience.
• Experience in sales, sales management, and managed care is strongly preferred.
• Oncology experience is strongly preferred.
• Multi-channel or Omnichannel experience.
• Ability to develop strategic concepts and communicate them effectively to teams.
• Cross-functional leadership skills and consensus-building ability.
• High learning agility and comprehensive understanding of marketplace factors affecting brand performance.
• Effective presentation and written communication skills.
• Knowledge of FDA regulations related to pharmaceutical drug promotion and experience with legal, medical, and regulatory review processes.
• Understanding of reimbursement mechanisms, managed care environment, and access-related programs.
• Project management skills.

Nice to Have

• Experience with AI and digital marketing strategies.
• Experience in the pharmaceutical industry, especially oncology.

Qualifications

• Educational background as specified in requirements (BS/BA or Master's degree).
• Extensive experience in pharmaceutical marketing, strategic consulting, or related fields.

Benefits & Perks

• Comprehensive employee benefits including a 401(k) plan with company contributions.
• Group medical, dental, and vision coverage.
• Life and disability insurance.
• Flexible spending accounts.
• Discretionary annual bonus or sales incentive plans.
• Opportunity to purchase company stock and receive long-term incentives.
• Paid vacation days, holidays, and sick days.
• Modern, collaborative office environment.
• Travel up to 25% may be required.