Lead Consumer Product Marketing Manager

New York, NY

Full Time

Senior

130k-268k

11 days ago

Job Description

About the Role

Pinterest is a platform where millions of people worldwide come to find creative ideas, dream about new possibilities, and plan for memories that will last a lifetime. The company’s mission is to bring everyone the inspiration to create a life they love. The role involves shaping and executing social growth strategies, enhancing user experience, and ensuring the brand remains true to its values. As a Lead Consumer Product Marketing Manager, you will work closely with cross-functional teams to drive product awareness, adoption, and engagement, while fostering user love for Pinterest.

Key Responsibilities

Shape the product strategy through market, competitive, and user research in collaboration with UX research, brand research, data science, and other teams.
Create market requirement documents (MRD) to inform product development and design alpha/beta experiments to guide product launch strategies.
Develop and execute go-to-market strategies, including positioning, messaging, user education, and in-product marketing to drive adoption and engagement.
Craft strategic narratives for Pinterest's consumer product offerings aimed at consumers, partners, and investors.
Use data and insights to set goals, measure impact, and guide iteration across launches and ongoing growth initiatives.
Drive cross-functional alignment throughout the go-to-market process, including securing buy-in from the executive team.
Educate and inspire internal and external teams with the context, resources, and training needed to champion consumer experiences.

Requirements

Bachelor's degree in Marketing, Business, or related field.
7+ years of consumer product marketing and/or product management experience at a fast-growing tech company.
Proven ability to craft compelling positioning, messaging, and go-to-market plans that resonate with users.
Strong analytical mindset and comfort using data to inform decision-making and measure impact.
Exceptional communication and stakeholder management skills, with the ability to collaborate across teams.
Ability to thrive in a fast-paced, dynamic environment that carries a degree of ambiguity.
A passion for Pinterest.

Nice to Have

Experience working in social media or consumer internet companies.
Experience with product launches and go-to-market strategies at scale.
Familiarity with data analysis tools and techniques.

Qualifications

Educational background in Marketing, Business, or related fields.
Extensive experience in consumer product marketing or product management.

Benefits & Perks

Position is eligible for equity.
Salary range from $130,022 to $267,692 USD, based on factors such as location, experience, and skills.
Flexible work model with in-person collaboration 1-2 times per quarter, can be situated anywhere in the country.

Working at Pinterest

Pinterest believes in creating an equitable, inclusive, and inspiring workplace for every employee. The company emphasizes collaboration, innovation, and a commitment to diversity and inclusion, fostering a work environment where employees can do their best work and feel valued.

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