Lead Copywriter

Altice USA

Long Island City, NY

Full Time

Senior

103k-169k

2 months ago

Job Description

About the Role

The Lead Copywriter at Optimum is responsible for managing all creative development and execution of assigned campaigns and projects with an emphasis on direct response for B2C and B2B. The role involves overseeing, writing copy, and providing creative direction to internal and external creative teams. The position supports maintaining the Optimum brand voice and aligning with brand and product strategies to deliver high-quality work that meets business objectives. Optimum is a leader in connectivity, committed to empowering lives, fueling businesses, and driving innovation through reliable, high-speed connectivity solutions. The company values resourcefulness, collaboration, team orientation, and passion for delivering excellence.

Key Responsibilities

Writes across multiple creative disciplines and platforms with an emphasis in direct response for B2C and B2B
Oversees copy and provides creative direction for all B2B work
Manages B2B creative team in the concept development and execution of a wide range of SMB and Enterprise work
Works with internal/external creative and marketing teams to meet marketing objectives and ensure work follows B2B brand voice guidelines
Establishes and maintains B2B Enterprise voice and tone for all channels
Manages concept development and brainstorming for all assigned creative projects to create multiple ideas supporting brand and product strategies
Develops innovative, effective marketing communications across all media platforms that achieve positive business results
Transforms facts and strategic insights into compelling ideas that maximize results across media platforms
Manages tight timelines and multiple deliverables and requests
Works in close partnership with marketing teams, creative director, and internal/external creative teams
Assists designers and production in preparing layouts that deliver on the conceived concept

Requirements

10+ years copywriting experience in all media, with a direct marketing background being a big plus
Experience managing creative development for complete campaigns from start to finish
Good graphic design sense
Excellent grammar and proofing skills
Writing experience in all media including direct mail, print, TV, radio, outdoor, web, and interactive
Experience with social media content
Understanding of marketing and advertising campaign development and social platforms
Ability to understand complex information and communicate it effectively to consumers
Demonstrated ability to analyze problems, probe facts, and consider multiple perspectives
Experience managing multiple projects and prioritizing tasks
Strong computer skills (Word, Excel, PowerPoint)

Nice to Have

Experience with managing creative development for complete campaigns from start to finish
Good graphic design sense
Experience with social media content

Qualifications

Educational background not explicitly specified but implied extensive experience in copywriting and marketing

Benefits & Perks

Salary range of $102,816.00 - $168,912.00 per year, based on skills and experience
Competitive pay

Working at Altice USA

Optimum's culture is built on four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. The company emphasizes proactive problem-solving, open and honest communication, collaboration, innovation, continuous learning, and delivering top-quality products and services. These values foster an environment of trust, community, and excellence.

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