Lead Digital Content Specialist

About the Role

Key Responsibilities

• Package existing and develop new content to drive leads and create awareness.
• Provide audiences with regular informational and inspirational content through creative messaging and storytelling.
• Research and pitch potential topics to create original content.
• Coordinate a robust editorial calendar of digital content for websites, emails, and social media in partnership with other Communications team members.
• Manage creation of regular informational and inspirational content through creative messaging and storytelling.
• Analyze SEO trends and adapt content efforts based on data to maximize lead generation and conversions.
• Work with the digital Communications team to ensure landing page copy is optimized.
• Analyze email and marketing campaigns and make recommendations for future efforts.
• Post regularly to social media channels and monitor questions and comments.
• Measure and track audience demographics and campaign success, and recommend new ideas for social media campaigns.
• Stay invested in learning the latest best practices in online lead generation and digital content marketing.
• Maintain regular and reliable attendance at the worksite and adhere to schedule commitments.
• Follow all company and departmental policies, including safety guidelines.
• Utilize electronic time management systems for inputting time, attendance, and paid time requests.
• Support a positive team environment through participation, respect, and cooperation.

Requirements

• Bachelor's degree in marketing or communications.
• 3+ years of digital content experience preferred with excellent organization skills.
• Exceptional communication skills to interact with stakeholders and team members.
• Knowledge of content management, email, and social media digital platforms.
• Knowledge of SEO best practices.
• Detail-oriented with the ability to meet tight deadlines.
• Ability to work quickly across multiple projects independently.
• Knowledge of Adobe Design Tools.
• Proven ability to produce compelling content for websites, email, and social media.
• Basic video editing skills.

Nice to Have

• Combination of professional experience and education will be considered.

Qualifications

• Educational background in marketing or communications.
• Professional experience in digital content creation and management.