Lead Director Brand & Industry Marketing - CVS Media Exchange (CMX)

About the Role

Key Responsibilities

• Lead a team focused on defining and building the CMX brand, positioning it internally and externally, and creating long-term brand equity.
• Inspire innovative brand marketing, communications, and storytelling across all touchpoints and industry activations.
• Develop the annual marketing and editorial calendar supported by campaigns to drive advertiser acquisition and retention.
• Implement a lead management process for the Partner Management Team.
• Own the CMX brand strategy, architecture, content calendar, and narrative across all touchpoints.
• Drive the development and strategy for the marketing plan and annual activation calendar, including messaging, industry events, speaking engagements, and sales enablement.
• Define the owned and earned content calendar activating across channels such as the CMX site, LinkedIn, and eNewsletter, and collaborate with CVS Health Corporate Communications and external PR agencies.
• Partner with Consumer Insights to understand advertisers and communication opportunities related to offering, awareness, and satisfaction via semi-annual brand tracker surveys.
• Develop and manage the annual marketing budget, analyze spending, and ensure cost-effectiveness and ROI.
• Lead and mentor a growing team of marketers, fostering a culture of inspiration, growth, and empowerment.

Requirements

• 8+ years of marketing strategy experience with a strong foundation in retail or commerce media, B2B consumer product goods, pharma, or media agency experience.
• 6+ years of cross-functional leadership experience.
• 4+ years of brand marketing or commerce agency/strategy experience.
• 4+ years of digital marketing experience, including testing and validating emerging opportunities, with emphasis on B2B content.
• 2+ years of brand or category management experience is a plus.
• Strong retail/commerce media acumen and understanding of the landscape.
• Proven B2B storyteller with ability to distill complex concepts into compelling content.
• Editorial mindset capable of managing a flexible B2B content and event calendar.
• Ability to work collaboratively in a highly matrixed organization.
• Self-motivated, high-capacity individual with excellent communication skills.
• Experience with marketing technology, lead generation, and management tools.
• Ability to make fact-based decisions balancing analytics and personal experience.

Nice to Have

• Demonstrated ability to work in a highly matrixed organization, collaboratively with internal and external partners.
• Creative problem solver who can incorporate new learnings into existing plans and act decisively.
• Experience with relevant marketing channels including marketing enablement and lead management.
• MBA degree.

Qualifications

• Bachelor's or advanced degree in Business, Marketing, Communications or related field, or equivalent (HS Diploma + 4 years experience).
• MBA preferred.

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching contributions), and an employee stock purchase plan.
• No-cost programs including wellness screenings, tobacco cessation, weight management, confidential counseling, and financial coaching.
• Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and other benefits depending on eligibility.