Lead Market Research & Analysis

About the Role

Key Responsibilities

• Lead the end-to-end management of the Retail Tracking program, ensuring robust methodologies, timely execution, and actionable insights
• Manage the creation and delivery of strategic Omnichannel Shopper Insights for the Digital Growth team
• Design, manage, and deploy quick turn research with speed and precision in partnership with trusted vendors
• Possess expert knowledge within the marketing research field (both qualitative and quantitative approaches, sampling, and data analysis) and the ability to integrate critical information from many diverse areas
• Ensure high-quality data collection, analysis, and synthesis, leveraging a wide range of best-in-class market research and advanced analytics techniques
• Translate raw data into meaningful insights, crafting compelling narratives that drive business impact
• Prepare presentation materials with clear reports, charts, tables, and other visual aids to support findings
• Present findings to stakeholders in a persuasive, passionate, and articulate manner
• Build and maintain strong relationships with internal stakeholders and external vendors to ensure research efforts are aligned with business needs
• Manage multiple, simultaneous research programs with support from outside research firms
• Partner with cross-functional teams to integrate data, insights, and form recommendations related to marketing and shopper experience tactics

Requirements

• 3+ years of hands-on experience as a Market Research professional
• Experience assessing methodological options and recommending Market Research approaches that answer key business questions in a quick and cost-effective manner
• A critical thinker with experience crafting easy to follow, "voice of the customer" centric stories for business stakeholders that enable them to drive actions and decisioning
• Ability to multitask and deliver multiple simultaneous projects on time with high quality
• Strong cross-functional collaborator and partner to internal stakeholders to drive alignment and influence decision making and action plans
• Ability to synthesize large amounts of data and extract critical insights and implications
• Able to clearly communicate key insights (verbally and in writing) and speak/act with confidence
• BS/BA degree required or equivalent experience; Master’s degree preferred

Nice to Have

• 3+ years of experience working for a 3rd Party Primary Research Provider
• Prior experience running shopper and quick-turn research programs

Qualifications

• BS/BA required or equivalent experience
• Master's degree preferred

Benefits & Perks

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone