Lead Marketing - Campaign

Harley-Davidson

Full Time

Senior

99k-148k

18 days ago

Job Description

About the Role

The Campaign Lead will oversee projects within the campaign management area of Product & Equity Campaign Marketing at Harley-Davidson. They will lead the overall strategic direction, coordination, implementation, and execution of specific projects to deliver marketing campaign objectives. This individual will work with cross-functional project teams and pass along strategic direction, marketing communications, and assets to regional and dealer partners for execution within their region and market teams. The role has a focus on omni-channel execution including H-D.com, organic social, H-D Museum, HOG, and events. The position supports model year campaign launches, the Dealer Digital Program, and MDF program to ensure cross-channel alignment of key messages and products. It is a remote role that emphasizes flexibility, outcome-focused work, and collaboration across global teams.

Key Responsibilities

Manages and supports several marketing programs within the North America campaign team, driving product and equity initiatives within the North America affiliate.
Builds a 360-channel strategy (including web, e-commerce, email, and HDFS) and business plan, oversees agency briefs, tracks KPIs, and translates assets.
Updates and manages vendor contracts, supplier agreements, and SOWs as required.
Shares out of best practices globally and works closely with cross-functional teams.
Works on copywriting, asset production, and spearheads legal, trademark, and product integrity reviews.
Ensures ongoing communications with dealer network (news items, webinars, etc.) and internal teams.
Engages in regular interaction and joint planning with the product marketing team.

Requirements

Typically requires a minimum of 8 years of related experience.
Demonstrated experience in project and campaign management.
Self-starter with the ability to work under tight deadlines with limited supervision.
Ability to oversee budgets, contracting, and supplier selection.
Creative, analytical, and strategic thinker with a passion for innovation and growth.
Consumer-first mindset with brand, lead generation, and media experience.
High School Diploma or Equivalent required.

Nice to Have

Experience working with multiple levels within the organization.
Strong presentation and PowerPoint skills.
Adobe Analytics and internal dashboards experience.
PMP certification.
Experience working with motorcycles.
Proficient in Adobe Creative Suite.

Qualifications

High School Diploma or Equivalent (required)
Bachelor's Degree (preferred)

Benefits & Perks

Annual bonus programs
Health insurance benefits
401k program
Onsite fitness centers and employee stores
Employee discounts on products and accessories

Working at Harley-Davidson

Harley-Davidson is an equal opportunity employer committed to building a culture of inclusion, belonging, and equity. The company values diverse perspectives and contributions, fostering a culture that thrives on creativity and innovation to fuel its business and enhance the employee and customer experience.

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