Lead Marketing Consultant

About the Role

Key Responsibilities

• Manage the overall execution plan for balance transfer marketing campaigns targeting existing credit card customers.
• Develop creatives and business requirements for marketing initiatives.
• Execute controls to ensure fairness in campaign implementation.
• Work with channel partners to improve channel performance and drive customer response.
• Lead and participate in complex initiatives that are cross-functional and have broad impact.
• Conduct complex marketing analysis, including customer retention, profitability, and sales performance.
• Review and analyze complex, multi-faceted, larger-scale or long-term business, operational, or technical challenges requiring in-depth evaluation.
• Make decisions in complex and multi-faceted situations, understanding processes, procedures, and compliance requirements.
• Collaborate strategically with peers, colleagues, and mid-level managers to resolve issues and achieve goals across enterprise, business lines, vendor relationships, and cross-functional resources.
• Lead projects, teams, or serve as a peer mentor.

Requirements

• 5+ years of marketing, data marketing, data platforms (e.g., mobile or social media) experience, or equivalent demonstrated through work experience, training, military experience, or education.
• Experience in targeted marketing and/or direct marketing.
• Experience with Adobe Audience Manager, Adobe Target, and JRA.
• Experience with credit card and/or balance transfer marketing.
• Experience with marketing platforms and tools such as Aprimo, Salesforce Marketing Cloud.
• Strong understanding of risk management framework and a commitment to compliance.
• Proven ability to collaborate with cross-functional teams to develop multi-channel campaigns.
• Ability to track project dependencies and manage changing priorities.
• Effective written and verbal communication skills, with the ability to engage senior leaders.
• Ability to achieve objectives requiring high cooperation from cross-functional partners.
• Ability to lead without authority and influence others to improve channel effectiveness.
• Ability to identify and evaluate trends, root causes, and provide swift, thorough solutions.
• Strong attention to detail and passion for clean, modern design.
• Excellent communication and collaboration skills.
• Experience in a regulated industry such as finance, healthcare, or insurance.

Nice to Have

• Experience in targeted marketing and/or direct marketing.
• Experience with Adobe Audience Manager, Adobe Target, and JRA.
• Experience with credit card and/or balance transfer marketing.
• Experience with marketing platforms and tools such as Aprimo, Salesforce Marketing Cloud.
• Experience in a regulated industry, such as finance, healthcare, or insurance.

Qualifications

• Educational background or experience demonstrating 5+ years in marketing or related fields.

Benefits & Perks

• Competitive base pay range of $110,000.00 - $179,000.00, depending on experience and location.
• Comprehensive benefits package including health benefits, 401(k), paid time off, disability benefits, insurance, critical illness and accident insurance, parental leave, critical caregiving leave, discounts and savings, commuter benefits, tuition reimbursement, scholarships for dependent children, adoption reimbursement.
• Work on-site at specified locations with a hybrid work schedule.
• VISA sponsorship is not available for this position.
• Reallocation assistance is not provided.