Lead Marketing Consultant

About the Role

Key Responsibilities

• Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for the marketing area
• Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing
• Review and analyze complex multi-faceted, larger scale or longer-term business, operational, or technical challenges that require in-depth evaluation of multiple factors including intangibles or unprecedented factors
• Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements that influence and lead broader work team to meet deliverables and drive new initiatives related to marketing
• Strategically collaborate and consult with peers, colleagues, and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships, and cross-functional resources on highly complex initiatives to achieve marketing deliverables
• May lead projects, teams or serve as a peer mentor

Requirements

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through work experience, training, military experience, or education
• Experience in targeted marketing and/or direct mail
• Experience with Adobe Audience Manager, Adobe Target, and JIRA
• Experience with credit card and/or balance transfer marketing
• Experience with marketing platforms and tools such as Aprimo, Salesforce Marketing Cloud
• Strong understanding of risk management framework and a commitment to compliance
• Proven ability to collaborate with cross-functional teams to develop multi-channel campaigns that deliver results
• Ability to track project dependencies and manage changing priorities
• Effective written and verbal communication skills, with the ability to engage senior leaders
• Ability to achieve objectives requiring a high-level of cooperation from cross-functional partners on other teams
• Ability to lead without authority and influence others to improve channel effectiveness
• Ability to identify and evaluate trends, isolate root cause, and provide swift/thorough resolution
• Strong attention to detail and passion for clean modern design
• Excellent communication and collaboration skills
• Experience in a regulated industry, such as financial, healthcare, or insurance

Nice to Have

• Experience in targeted marketing and/or direct mailCloud
• Experience with marketing platforms and tools such as Aprimo, Salesforce Marketing Cloud

Qualifications

• No specific formal educational qualifications specified in the description

Benefits & Perks

• Work on-site at the specified location
• Hybrid work schedule