Lead Marketing Measurement Analytics

About the Role

Key Responsibilities

• Develop and integrate measurement programs like market mix models (MMM), custom models, and marketing experiments to drive actionable insights for strategic decisions.
• Work closely with internal marketing analytics experts to design and deliver new analytics capabilities.
• Create a measurement framework to evaluate all marketing activities based on KPIs and key marketing objectives.
• Manage all aspects of marketing modeling projects for assigned lines of business, including stakeholder alignment, data collection, model development and validation, insights extraction, visualization, and scenario planning.
• Lead the creation of executive communication deliverables such as PowerPoint presentations, dashboards, and reports.
• Generate insights on marketing effectiveness and develop actionable recommendations for cross-functional partners and senior executives.
• Establish and maintain a recurring read-out cadence with key partners.
• Influence business decisions through persuasive presentation of insights and solutions to marketing executives.
• Lead program management meetings with external measurement partners to monitor progress and manage risks.
• Prioritize and align measurement requests from internal partners and support broader program adoption.

Requirements

• 3-7 years of experience in measurement of marketing impact, marketing attribution, sales analytics, or application of regression modeling results.
• Knowledge of media and advertising, with a passion for driving change through data and analytics.
• Experience with statistical regression and attribution modeling such as MMM and MTA, either through hands-on development or working with external measurement partners.
• Experience managing large, complex data sets and extracting insights for an executive audience.
• Proficiency with data processing and visualization tools such as SQL, Palantir, Python, Tableau, PowerBI, Snowflake.
• Expertise in PowerPoint and Excel.
• Strong communication skills and ability to work collaboratively across teams.
• Experience working in matrixed organizations and driving change with non-direct reports.
• Ability to work independently and as part of a team, influencing a wide range of business stakeholders.
• Entrepreneurial spirit with a desire to innovate and transform ways of working.

Nice to Have

• Experience with media and advertising.
• Hands-on development or management of regression and attribution models.
• Experience managing large data sets and distilling insights.
• Familiarity with tools like Snowflake, Python, Tableau, PowerBI.
• Experience working with external measurement agencies.

Qualifications

• Educational background or certifications are not explicitly specified, but relevant experience in marketing analytics and modeling is required.

Benefits & Perks

• Medical, Dental, Vision coverage.
• 401(k) plan.
• Tuition reimbursement.
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays).
• Paid Parental Leave and Paid Caregiver Leave.
• Additional sick leave beyond legal requirements.
• Adoption Reimbursement.
• Disability Benefits (short and long term).
• Life and Accidental Death Insurance.
• Supplemental benefits: critical illness, accident, hospital indemnity, group legal.
• Employee Assistance Programs (EAP).
• Employee wellness programs.
• Employee discounts on AT&T products and services.