Lead Product Marketing Manager

Care

Dallas, TX

Full Time

Senior

122k-140k

3 days ago

Job Description

About the Role

Care.com is a consumer tech company with heart. We're on a mission to solve a human challenge we all face: finding great care for the ones we love. We're moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that. Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we're applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you're all about using your talent for good, Care.com is the place for you.

Key Responsibilities

Analyze Customer Behavior: Identify engagement barriers and motivators to understand critical customer journeys.
Become a Product and Market Expert: Conduct competitive analysis to identify product gaps, opportunities, and differentiators for business growth.
Drive Product Adoption: Develop and execute go-to-market strategies, including product positioning and naming, to increase awareness and feature adoption.
Develop Product Messaging: Lead product and consumer messaging, collaborating with Brand and Legal to ensure accuracy and effectiveness.
Lead Market-Based Innovation: Identify, propose, and execute innovation initiatives driven by market trends and customer needs but do not require Product development.
Create and Maintain Go-to-Market Guides: Develop and manage comprehensive go-to-market guides for each business line in collaboration with cross-functional partners.

Requirements

7-10 years of experience in product marketing, defining and executing go-to-market strategies in a high-growth environment.
Proven ability to translate product features into compelling, customer-focused messaging.
Extensive experience partnering with Product, UX, SEM, SEO, and other teams on merchandising, positioning, and monetization.
Passion for customer insights and delivering exceptional customer experiences.
Strong ability to write clear briefs and meeting summaries.
Strong analytical skills to interpret data, identify trends, and make informed decisions.
Self-starter with a proactive attitude and strong follow-through.
Excellent communication, presentation, and interpersonal skills to lead cross-functional teams and influence stakeholders.
Ability to manage multiple projects under tight deadlines.
Bachelor's degree required.
Bonus: Experience supporting a dual-sided online marketplace.

Nice to Have

Experience supporting a dual-sided online marketplace.

Qualifications

Bachelor's degree.

Benefits & Perks

Salary range of $122,000-$140,000.
Bonuses and long-term incentives.
Health insurance.
401(k) matching.
Paid time off.
Other benefits included in total compensation package.

Working at Care

Care.com, available in more than 20 countries, is the world's largest platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families, offering a comprehensive suite of services, including household tax and payroll solutions, corporate benefits packages, and innovations in caregiver compensation. With a focus on monetization, Care.com continually seeks ways to grow and enhance its offerings, from child and elder care to pet care and home services. As a part of IAC (NASDAQ: IAC), Care.com is positioned to lead the care industry's transformation.

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