Lead Product Marketing Manager

About the Role

Key Responsibilities

• Analyze customer behavior to identify engagement barriers and motivators, understanding critical customer journeys.
• Conduct competitive analysis to identify product gaps, opportunities, and differentiators for business growth.
• Develop and execute go-to-market strategies, including product positioning and naming, to increase awareness and feature adoption.
• Lead product and consumer messaging, collaborating with Brand and Legal to ensure accuracy and effectiveness.
• Identify, propose, and execute market-based innovation initiatives driven by market trends and customer needs without requiring product development.
• Create and maintain comprehensive go-to-market guides for each business line in collaboration with cross-functional partners.

Requirements

• 7-10 years of experience defining and executing go-to-market strategies in a high-growth environment.
• Proven ability to translate product features into compelling, customer-focused messaging.
• Extensive experience partnering with Product, UX, SEM, SEO, and other teams on merchandising, positioning, and monetization.
• Strong analytical skills to interpret data, identify trends, and make informed decisions.
• Excellent communication skills, including writing clear briefs and meeting summaries.
• Self-starter with a proactive attitude, strong follow-through, and ability to manage multiple projects under tight deadlines.
• Bachelor's degree required.

Nice to Have

• Experience supporting a dual-sided online marketplace.

Qualifications

• Bachelor's degree

Benefits & Perks

• Health insurance
• Paid time off
• 401(k) matching
• Bonuses and long-term incentives
• Work environment with hybrid flexibility (Mon/Wed/Thurs in office)