Lead Product Marketing Manager

About the Role

Key Responsibilities

• Craft compelling business decision maker value propositions and messaging to show how we can optimize virtual desktop infrastructure from the cloud which resonate with business initiatives of cost, value, and risk principles
• Adept at translating product capabilities to business outcomes
• Anticipate and lead the enablement needs of sales with executive level messaging, proof points, objection handling and other relevant collateral in cloud delivered virtual desktops
• Initiate and drive the inception and strategy of field enablement programs which help field sellers with executive level engagement and reasons to explain how Citrix uniquely solves the public and hybrid cloud desktop virtualization challenges
• Align platform level program and initiatives across senior product management, sales, and marketing teams
• Support the strategy on executive events, roundtables, or webinars for cloud delivered desktop virtualization where business executives are the target audience
• Define success metrics for platform awareness, adoption, and engagement. Expertly use analytics and qualitative feedback to refine campaigns and programs

Requirements

• 7+ years of experience in product marketing or related roles
• Ability to work autonomously across a number of different projects
• Excellent written and verbal communication skills with the ability to create clear, concise, and engaging content
• Strong cross-functional collaboration skills across disciplines
• Solid understanding of marketing principles and best practices
• Demonstrated experience in developing impactful marketing strategies and programs
• Experience preparing for and presenting to executive level audiences
• Solid business rigor skills of program development, management, analysis and reporting
• Solid knowledge of key business drivers and the process for technology decision making

Nice to Have

• Bachelor's degree in Marketing, Business Administration, or related field. MBA a plus
• Familiarity with software product development processes
• Experience in virtual desktop and virtual application infrastructure either on-premises or cloud based. Bonus credit for W365, AVD, or AWS Workspaces experience
• Experience in public cloud technology such as Azure, AWS, or Google Cloud
• A passion for technology and understanding of the enterprise software landscape
• Familiarity with marketing automation platforms (e.g., Eloqua) and CRM systems (e.g., Oracle)

Benefits & Perks

• Compensation may vary depending on location, qualifications, education, training, experience, licensure, and certification
• Roles may be eligible for additional rewards, including annual bonus and sales incentives
• U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match