Lead Product Technology

About the Role

Key Responsibilities

• Design the recapture of customer consent by researching industry best practices, defining business and data migration requirements, and partnering with technology teams to develop the Consent & Preference Platform with an intuitive user interface.
• Develop test plans and acceptance criteria to ensure an effortless customer experience and partner with technology and channel leaders to integrate consent recapture within Digital, Retail, and Care sales channels.
• Develop plans to evolve platforms to align with transformation initiatives, audit legacy processes, and retire end-of-life consent collection points.
• Define and own performance data and analysis to support ongoing improvement, including developing and presenting business cases for technology investments, campaigns, and incentives.
• Request and manage budgets to support initiatives, define metrics and KPIs, and track performance against targets.
• Interpret data to analyze performance and make recommendations for program, campaign, and platform improvements.
• Identify opportunities to improve use of consent data, inspect data flows and logic, and automate campaign review processes to enhance efficiency.
• Write requirements and coordinate with marketing technology teams to implement improvements, test, and validate results.

Requirements

• 5+ years of relevant experience.
• Bachelor's degree in Marketing, Business, Information Systems, Data Analytics, or related field.
• SQL skills.

Nice to Have

• Relentless curiosity and interest in understanding marketability drivers and analyzing key performance metrics.
• Experience designing performance targets, interpreting data, and developing business cases.
• Experience with market/customer research and competitive benchmarking.
• Experience designing and presenting executive updates.
• Knowledge of digital architecture, tools, and platforms.
• Experience leading new product/platform development and go-to-market launches.
• Snowflake and Tableau experience.
• Knowledge of general market and subscription-based service best practices for customer communications and engagement.

Qualifications

• Bachelor's degree in relevant fields.
• SQL skills.

Benefits & Perks

• Medical/Dental/Vision coverage.
• 401(k) plan.
• Tuition reimbursement program.
• Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays).
• Paid Parental Leave.
• Paid Caregiver Leave.
• Additional sick leave beyond legal requirements.
• Adoption Reimbursement.
• Disability Benefits (short and long term).
• Life and Accidental Death Insurance.
• Supplemental benefit programs: critical illness, accident, hospital indemnity, group legal.
• Employee Assistance Programs (EAP).
• Extensive employee wellness programs.
• Employee discounts on AT&T mobility plans, internet, and accessories.