Líder de Transformación de Operaciones de Marketing

About the Role

Key Responsibilities

• Conduct a holistic end-to-end audit of the current setup in Marketo, take inventory of what could be improved, and bring findings and optimization proposals to the Manager of Performance Marketing.
• Redesign Campaign and Program Hierarchy to streamline reporting efforts, ensure all campaigns are properly synced to Salesforce, and create a new child/parent campaign hierarchy.
• Take inventory of all Forms and Landing Pages, identify data leaks, clean up form components, and provide recommendations on best practices for high-traffic MQL channels.
• Document all proposed processes to help build a Marketing playbook for colleagues and streamline processes across 5 distinct lines of business.
• Research and support preparation strategies for new tools like Customer Data Platforms (CDPs) and AI-powered marketing solutions, in alignment with enterprise GTM governance.

Requirements

• 7+ years of experience in Marketing Operations/Automation.
• Deep expertise in Marketo, with the ability to transform the current setup.
• Expertise of the full Sales funnel, with an emphasis on Lead management best practices and operations.
• Understanding of the Marketo to Salesforce integration, and how data passes between both platforms.
• Strong organizational skills, attention to detail, and a proactive mindset.
• Ability to collaborate across global teams and time zones with clear communication and problem-solving skills.
• Passion for building systems that connect data, tools, and teams to drive revenue.