Lifecycle Marketing Associate

CCS Medical

Full Time

Entry Level

12 days ago

Job Description

About the Role

CCS is looking for a passionate Marketing Associate to join our Patient Engagement team and help us drive meaningful connections with patients through innovative omnichannel campaigns. The role involves designing and executing email and SMS campaigns, creating engaging educational content, and analyzing campaign performance to optimize efforts. The position supports patients on their journey to better health within a collaborative, cross-functional team.

Key Responsibilities

Lead and Execute Patient-Focused Campaigns: Create and manage engaging communications, from email and SMS to webinars, that educate and support our patients every step of the way.
Develop Engaging Content Across Channels: Build and curate educational materials for our website, blog, and social media platforms. Partner with our Clinical and Marketing Ops teams to maintain our editorial calendar.
Optimize Campaigns for Impact: Analyze campaign data to identify opportunities for continuous improvement and ensure all efforts align with both short- and long-term business goals.
Manage Surveys and Feedback Loops: Design, implement, and report on surveys (currently in Qualtrics) to gather valuable insights and drive decision-making.
Collaborate for Success: Work closely with the Sales & Operations teams to stay aligned with initiatives like product launch timelines and strategies.
Maintain Marketing Assets: Keep marketing-related email inboxes organized and respond to requests as needed.
Tackle Special Projects: Take on various exciting projects as directed by management, contributing to both team and company growth.

Requirements

Educational Background: Bachelor's degree in marketing, communications, or a related field.
Experience: 1-3 years in lifecycle, retention, customer or content marketing, with experience creating and executing email/SMS campaigns.
Communication Skills: Exceptional written communication abilities, including writing, editing, and proofreading marketing materials.
Project Management: Detail-oriented self-starter capable of juggling multiple projects and meeting deadlines.
Curiosity and Growth Mindset: Passion for learning and growth in marketing, sales, and communication fields.
Tech-Savvy Tools: Familiarity with marketing automation platforms like Salesforce Marketing Cloud, Braze, etc., with bonus points for knowledge of Iterable.
Flexibility: Willingness to travel 2-4 times per year for in-person meetings.

Nice to Have

Knowledge of marketing automation platforms like Iterable.

Qualifications

Bachelor's degree in marketing, communications, or a related field.

Working at CCS Medical

Values include Certainty, Compassion, and Advancement. The company emphasizes executing with trust and transparency, prioritizing patient needs and satisfaction, and fostering innovation and progress through cross-functional alignment and honest communication.

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