Lifecycle Marketing Director

About the Role

Key Responsibilities

• Own the lifecycle roadmap including journey mapping, automation, inclusion of AI, and prioritization
• Own the execution of lifecycle marketing campaigns across technologies (email, SMS, in-browser, push & in-app etc.) as measured by key engagement metrics and lead generation
• Collaborate with marketing, product, and sales stakeholders to develop shared outcomes which align with CHG's business goals and vision. Define and own lifecycle KPIs aligned to business outcomes.
• Lead a team of six, setting them up for long-term success and leverage audience segments to build targeted, custom campaigns
• Collaborate with creative and content teams to generate compelling stories and personalized experiences at scale to drive customer engagement
• Design and own a testing strategy to continuously improve results
• Utilize analytics to understand the customer journey and identify areas to improve acquisition, onboarding, retention, and reactivation
• Partner with Data and Engineering teams to define and activate a unified customer data strategy that powers segmentation and personalization
• Successfully lead a team of professionals, coaching in daily work and supporting professional growth

Requirements

• Relevant retention and lifecycle marketing experience in enhancing current programs and building from the ground up
• Experience utilizing multiple data sources to optimize and manage communication programs
• Excellent analytical skills and a data-driven mindset
• Proven track record of creating and organizing complex segmentation strategies and customer lifecycle programs, including blending 1st party and 3rd party data
• Proven success navigating enterprise environments and influencing cross-functional partners
• Strong understanding of marketing technology stacks and data requirements including Salesforce, Salesforce Marketing Cloud, Adobe Analytics, GrowthLoop, and Sense
• Exceptional organizational skills and accountability, with ability to oversee multiple work streams and delegate or own tasks
• Positive, professional team player with effective collaboration and strong consultative relationship skills
• Clear and effective communication skills in writing, speaking, and presenting
• Exceptional leadership skills with a focus on team development and growth

Nice to Have

• In-house experience
• Prior experience working on performance-oriented channels outside of lifecycle marketing
• Built CRM infrastructure from scratch
• Healthcare or staffing experience
• Familiarity with recruiting workflows or ATS/CRM integrations

Qualifications

• Bachelor's degree in marketing or related field
• 10+ years in lifecycle marketing
• 5+ years in a people leadership position with proven skills in hiring, coaching, and developing talent

Benefits & Perks

• 401(k) retirement plan with company match
• Healthcare benefits including medical and dental coverage, onsite health centers, wellness programs, and free behavioral health appointments
• Flexible work schedules including work-from-home options
• Recognition programs with rewards such as trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs