Lifecycle Marketing Manager

About the Role

Key Responsibilities

• Build and execute email and push notification campaigns using pre-established templates, workflows, and content guidelines.
• Configure and deploy marketing campaigns through email service providers (ESPs) and push notification platforms.
• Ensure proper audience segmentation, dynamic content, and personalization are applied to all campaigns.
• Follow a pre-established campaign schedule, ensuring on-time delivery.
• Edit and customize pre-existing HTML/CSS email templates to fit campaign-specific requirements.
• Troubleshoot rendering issues and ensure that emails display properly across different devices, email clients, and browsers (Gmail, Outlook, Apple Mail, etc.).
• Ensure that email templates are mobile-responsive and meet accessibility best practices.
• Use platforms like OneSignal, Braze, or Iterable to schedule and deploy push notifications.
• Ensure push notifications are tested and formatted properly for iOS, Android, and desktop web.
• Monitor for issues in delivery, rendering, and user experience, flagging and troubleshooting any problems.
• Conduct thorough QA of all email and push campaigns, including testing for broken links, content errors, and HTML rendering issues.
• Use testing tools like Litmus, Email on Acid, or in-app testing platforms to preview campaigns across devices and email clients.
• Test and validate push notifications to ensure proper delivery, visibility, and design on iOS, Android, and desktop devices.
• Work within Email Service Providers (ESPs) and push platforms like Klaviyo, Braze, Iterable, Mailchimp, Customer.io, or OneSignal.
• Handle list imports, customer segmentation, and tagging for audience targeting.
• Maintain campaign logs, document QA processes, and provide clear status updates on tasks and deliverables.
• Monitor campaign health post-launch, ensuring email sends and push notifications are delivered as expected.
• Work with internal teams to correct errors, re-deploy campaigns, or make real-time adjustments as needed.

Requirements

• 1-3 years of experience in email marketing, push notifications, or digital marketing production.
• Proficiency in HTML/CSS for email development (must be able to edit and troubleshoot templates).
• Familiarity with marketing automation platforms (like Klaviyo, Braze, Iterable, Mailchimp, Customer.io, or OneSignal).
• Experience with push notification platforms for mobile (iOS, Android) and desktop browsers.
• Knowledge of campaign personalization, dynamic content, and audience segmentation.
• Strong attention to detail, especially when it comes to QA testing, rendering, and error-checking.
• Excellent organizational skills and the ability to work on multiple projects at once.

Nice to Have

• Experience with push notification troubleshooting tools for mobile and web testing.
• Basic knowledge of tracking (UTMs, tags, and click tracking) for campaign analytics.
• Understanding of GDPR, CAN-SPAM, and data privacy compliance as it relates to email and push marketing.

Qualifications

• Experience in digital marketing or related fields.

Benefits & Perks

• Salary range of $96,000 - $117,000, representing base pay only.
• Additional short-term or long-term incentive compensation may be considered based on various factors.