Lifecycle Marketing Manager

About the Role

Key Responsibilities

• Driving brand awareness and pipeline growth through sophisticated marketing campaigns, including email, digital nurtures, personalized landing pages, social media, content marketing, webinars, and event promotion.
• Evolving marketing materials to address specific partner value propositions, use cases, and pain points, and continuously adjusting based on feedback, testing, and market insights.
• Designing and executing onboarding journeys that educate new customers on key product features, drive early engagement, and reduce time to value.
• Partnering with stakeholders in Product, Product Marketing, and ABM Marketing to understand roadmaps and recommend initiatives supporting their goals.
• Optimizing database quality and segmentation to drive more personalized and actionable campaigns.
• Owning and growing Zocdoc's Invite Program to drive referrals of new practices by leveraging customer satisfaction and advocacy.
• Defining, owning, and reporting on growth KPIs, demonstrating impact on Marketing Qualified Leads, Inbounds, and New Client Activations, and refining campaigns for better results.
• Regularly analyzing campaign performance and user behavior to generate insights, communicate results, and deliver strategic recommendations to marketing leadership and stakeholders.

Requirements

• 4-7 years experience in B2B email marketing strategy, production, and end-to-end campaign management.
• Familiarity with CRM systems such as Salesforce or Hubspot.
• Proven ability to develop and execute high-impact marketing strategies that fuel customer growth.
• Hands-on experience with marketing automation platforms (e.g., Braze, Marketo), including personalization, A/B testing, and segmentation.
• Expertise in email best practices, including segmentation, deliverability, copy, and design approaches.
• Creative and strategic thinker with strong analytical skills.
• Excellent cross-functional collaboration and stakeholder management skills.
• Ability to manage multiple projects simultaneously and prioritize effectively.
• Strong communication, rapport-building, and presentation skills.

Nice to Have

• Experience in channels such as website, SMS, push notifications, or paid digital marketing.

Qualifications

• Experience in B2B email marketing strategy and campaign management.

Benefits & Perks

• Flexible, hybrid work environment
• Unlimited PTO
• 100% paid employee health benefit options
• Employer funded 401(k) match
• Corporate wellness programs with Headspace and Peloton
• Sabbatical leave (for employees with 5+ years of service)
• Competitive parental leave
• Cell phone reimbursement
• Catered lunch every day, along with snacks
• Commuter Benefits
• Convenient Soho Location
• Great Place to Work Certified