Lifecycle Marketing Manager

Weave

Lehi, UT

Full Time

Mid Level

2 days ago

Job Description

About the Role

We're seeking a strategic and detail-oriented Lifecycle Marketing Manager to lead the development and optimization of TrueLark's email marketing programs. This position will have the unique opportunity to build the complete customer journey from scratch with initiatives that will have a substantial business impact. This role will collaborate with stakeholders to build reliable systems that drive effective email strategy and execution. This position will be hybrid (remote/in office) and reports to the Senior Manager, Lifecycle Marketing.

Key Responsibilities

Evaluate existing TrueLark email journeys to identify gaps and recommend additional strategic touch points.
Partner with stakeholders across TrueLark to conceptualize and implement email campaigns that drive results and elevate the customer experience.
Monitor, analyze and own key performance metrics related to revenue generation and product adoption.
Manage the end-to-end email production process, including copywriting, editing, creative asset coordination, HTML proofing and campaign execution.
Optimize email programs continuously, through A/B testing and other methods, to improve performance and ensure alignment with branding standards.
Maintain comprehensive documentation of email journeys to enhance internal visibility and cross-functional alignment.

Requirements

Minimum of 2 years' experience in email marketing, preferably in the tech industry.
Bachelor's degree in marketing, communications, English or a related discipline.
Proven ability to craft concise, compelling, customer-focused email content that drives engagement and delivers measurable results.
Excellent communication skills, with a track record of effective cross-functional collaboration and stakeholder alignment.
Demonstrated skill in conceptualizing and executing end-to-end lifecycle marketing strategies.
Meticulous attention to detail, ensuring the highest levels of accuracy, consistency and brand alignment.

Nice to Have

Experience with key tools including Salesforce Marketing Cloud, Salesforce, HubSpot, Mailchimp, Asana and Lucidchart.
Deep-seated distaste for the Oxford Comma, rooted in a familiarity with AP Style.

Working at Weave

Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.

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