Marketing Manager Sr- Home Lending Lifecycle Growth

PNC

Pittsburgh, PA

Full Time

Senior

106k-144k

1 day ago

Job Description

About the Role

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as a growth engine for the business. We are seeking a highly motivated and experienced Home Lending Lifecycle Growth Marketing professional to join our team and drive marketing strategy and innovation. This position is primarily based in Pittsburgh, PA or Cleveland, OH, with some remote work possible at the manager's discretion. Experience in Home Lending (Mortgage and Home Equity) marketing is required.

Key Responsibilities

Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels, formulating plans to acquire, grow, and retain customers in support of the product lifecycle and business goals.
Leads a team to define and drive alignment on business and marketing objectives, develop value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies, and contributes thought leadership to build consensus among partners.
Translates desired business outcomes into marketing strategies and executes complex, integrated marketing programs/initiatives including advertising, sales content, and internal communications, influencing multi-functional program teams.
Influences and manages the marketing budget, ensuring activities are optimized and delivered within the established framework, and coordinates with legal, compliance, finance, risk, and other key partners.
Responsible for performance management, coaching, and development of employees to achieve business results and adapt to evolving marketing strategies and industry changes.
Creates omni-channel marketing strategies for Mortgage and Home Equity products, including acquisition, cross-sell, retention, and engagement throughout the customer lifecycle.
Tests complex offers and develops strategies for Home Equity Line of Credit portfolios to drive retention and engagement, including utilization and maturity strategies.
Partners with product teams, call center leaders, and sales leaders to support successful omni-channel marketing campaigns.
Optimizes digital funnel strategies, builds and enhances customer and prospect journeys, and leverages paid media, SEO, and affiliate channels to maximize marketing effectiveness.
Uses data and consumer insights to develop innovative creatives and marketing strategies.

Requirements

Experience in Home Lending (Mortgage and Home Equity) marketing, including omni-channel strategies for acquisition, cross-sell, retention, and engagement.
Ability to develop and execute marketing strategies for mortgage and home equity products, including testing complex offers.
Understanding of Mortgage and Home Equity products, programs, and audiences, with knowledge of industry cycles and trends.
Experience in developing Home Equity Line of Credit portfolio marketing strategies to drive retention and engagement.
Experience in partnering with product teams, call centers, and sales leaders to support marketing campaigns.
Understanding of Fair Lending and Community Reinvestment Act.
Experience in optimizing digital funnel strategies, customer journey building, and paid media channels (Search, Social, Display, SEO).
Ability to work in a fast-paced environment and respond promptly to partners.
Strong data analysis skills and consumer insights application for marketing strategy development.

Nice to Have

Advertising
Content Marketing
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented
Business Data Analysis
Collaborating
Decision Making and Critical Thinking
Effectiveness Measurement
Influencing
Marketing Strategy and Positioning
Matrix Management
Problem Solving

Qualifications

Bachelor's degree; higher education such as a Master's or PhD is desirable.
Typically 8+ years of industry experience with at least 5 years of management experience.
No required certifications or licenses.

Benefits & Perks

Comprehensive range of benefits including medical, dental, vision, life insurance, disability protection, 401(k) with match, pension, stock purchase plans, dependent care reimbursement, educational assistance, wellness programs, and paid time off including holidays, vacation, parental leave, and more.
Paid holidays, occasional absence days, and vacation days depending on career level and tenure.
Additional programs and incentives available for eligible employees.

Working at PNC

PNC fosters an inclusive and accessible workplace, emphasizing diversity, transparency, and innovation. Employees are encouraged to include diverse teams, live the company's values, enable change, achieve results, and develop talent to the highest standards.

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