Marketing Manager II, Lifecycle & CRM

About the Role

Key Responsibilities

• Own the end-to-end lifecycle marketing strategy across multiple channels including email, push, SMS, in-app, and on-site, from concept through execution and analysis.
• Develop and execute campaigns, optimize existing journeys, and build new ones based on data and insights to ensure a cohesive user experience.
• Collaborate closely with Product, Engineering, Data Science, and Content teams to connect technical capabilities with business objectives.
• Enhance data capabilities through understanding of APIs, data management, and system architecture.
• Oversee data cleansing, documentation, and quality assurance to ensure data accuracy and reliability.
• Manage data ingestion processes from data warehouses, APIs, and third-party connections into Iterable or similar ESPs.
• Design and implement experimentation plans, including A/B and multivariate testing, to optimize lifecycle and behavioral journeys.
• Analyze testing trends, share insights, and translate findings into actionable improvements.
• Act as a central connector across cross-functional teams, leading project kick-offs, strategy sessions, and providing timely updates on project status.

Requirements

• 5-7+ years of experience in lifecycle, CRM, and retention marketing with end-to-end campaign management experience.
• Ability to think strategically and execute detailed projects to completion.
• Strong analytical and quantitative skills with experience leveraging data for decision-making.
• Effective communicator capable of influencing and aligning cross-functional teams.
• Experience working in an agile, test-and-learn environment with an innovative mindset.
• Proven project management skills and successful cross-department collaboration.
• Ability to manage multiple projects independently under deadlines.
• Hands-on experience with marketing automation software such as Iterable or Braze.
• Familiarity with automation, AI, and machine learning features within CRM tools (nice to have).
• Bachelor's degree required (BA or BS).

Nice to Have

• Experience with Customer Data Platforms (CDP) such as Tealium.
• Familiarity with automation, AI, and machine learning features within CRM tools to enhance personalization and efficiency.

Qualifications

• Bachelor's degree (BA or BS).

Benefits & Perks

• Salary range of $110,000 - $135,000, with potential bonuses and incentives.
• Health insurance coverage, life, and disability insurance.
• Generous 401K employer matching program.
• Paid holidays and paid time off (PTO).