Head of Customer Relationship Marketing, Group Manager

About the Role

Key Responsibilities

• Optimize the consumer deposit engagement and experience strategy across all touchpoints including website, email, digital, care center, and mail.
• Create and manage the PNC TotalRewards consumer strategy leveraging technology to enhance consumer experiences and marketing programs.
• Act as the loyalty and CRM subject matter expert.
• Launch and drive a continuous test & learn agenda across channel strategy, offers, audience selection, and creative strategy.
• Track and measure marketing program results and identify areas for optimization and improvement.
• Lead the development and delivery of integrated marketing strategies aligned with business goals and KPIs.
• Serve as a thought leader, delivering recommendations and building consensus with senior and executive partners.
• Ensure the team proactively adapts to and optimizes for a changing business environment.
• Manage teams' delivery of business, risk, financial, and process commitments.
• Establish and manage the marketing budget and apply policies for planning and administration.
• Develop and maintain an accountability framework and prioritize strategic relationships with internal and external partners.
• Oversee performance management, coaching, and development of team members to achieve results and adapt to industry changes.

Requirements

• Experience leading strategy in a large, matrixed organization.
• Proven track record of influencing all levels of the organization to drive growth initiatives.
• Strong written and oral communication skills.
• At least 8+ years of industry-relevant experience, including 5+ years of management experience.
• Bachelor's degree (higher education such as a Master's or PhD is desirable).
• Knowledge of marketing strategies, digital marketing, customer solutions, and content marketing.
• Competencies in business acumen, data analysis, influencing, innovation, and decision making.
• Ability to lead cross-functional teams and build consensus among stakeholders.
• Experience managing budgets and developing strategic relationships.

Nice to Have

• Advertising, competitive advantages, customer solutions, digital marketing, marketing programs, marketing strategies, negotiation.

Qualifications

• Bachelor's degree required; higher education or certifications preferred.
• Industry experience of 8+ years with at least 5 years of management experience.
• Proven leadership with moderate to large scope of responsibility.

Benefits & Perks

• Comprehensive range of benefits including medical, dental, vision, life insurance, disability protection, 401(k) with match, pension, stock purchase plans, dependent care reimbursement, educational assistance, wellness programs, paid time off including holidays, vacation, parental leave, and more.