Director, Lifecycle Marketing

About the Role

Key Responsibilities

• Own the full lifecycle marketing strategy across email, SMS, push, and in-app messaging
• Manage, mentor, and develop a team of lifecycle marketing specialists, fostering skill growth, campaign ownership, and operational excellence across channels
• Lead copywriting strategy and oversee the development of compelling, conversion-focused cross-channel marketing messaging
• Develop automated, behavior-triggered flows and journey orchestration based on real-time data signals
• Drive A/B and multivariate testing across all channels to optimize performance and unlock key learnings
• Create segmentation strategies and personalized experiences to deepen user engagement
• Shape in-product messaging in close collaboration with the Product team regarding product usage, milestones, and customer goals
• Partner with the product team to help build out in-product messaging that is orchestrated and tracked through a cross-channel marketing platform
• Analyze campaign performance using dashboards and reporting tools, delivering actionable insights
• Design and execute messaging that guides customers through onboarding, engagement, feature adoption, and reactivation
• Design and govern message cadence and prioritization to reduce fatigue and maximize relevance

Requirements

• 10+ years in full-funnel customer journey lifecycle marketing or CRM
• 4+ years of experience managing and developing a team focused on nurturing and lifecycle marketing
• 1+ year of demonstrated experience developing and executing B2C lifecycle marketing strategies across email, SMS, in-app, push notifications, and other owned channels
• Strong strategic and analytical mindset; able to blend storytelling with experimentation and data
• Hands-on experience with lifecycle tools and platforms (Iterable, Braze, HubSpot, OneSignal, etc.)
• Deep understanding of segmentation, journey building, personalization, and behavioral triggers
• Proven track record of improving customer conversion, retention, and engagement through marketing automation
• Experience with mobile-first product experiences or app-based customer journeys
• Experience building collaborative relationships with Product, Engineering, Design, and Data stakeholders
• Strong written and visual communication skills; passion for crafting clear, compelling shopping and user experiences

Nice to Have

• Experience using AI-powered tools to accelerate content creation and streamline campaign workflows, enabling rapid experimentation and personalized nurture strategies at scale
• Proficiency in scripting for dynamic content (e.g., Liquid)
• Experience with prospect-based email and SMS campaigns
• Familiarity with customer data platforms or real-time analytics tools

Qualifications

• Experience managing teams and developing lifecycle marketing strategies
• Proficiency with lifecycle marketing platforms and tools
• Strong analytical and strategic skills
• Excellent communication skills

Benefits & Perks

• Competitive total rewards (base salary + bonus/stock options, if applicable)
• 401k match
• Robust medical, dental, and vision benefits
• Generous paid time off programs + 19 paid holidays per year
• Flexible work schedule
• Wellness programs
• Reimbursement ($600 per year for full-time employees)
• Free Roadside Assistance subscription
• Weekly lunch, fully stocked fridge, and snacks
• Company events and activities (holiday events, happy hours, volunteering)
• Hybrid work environment with flexibility to work in office or remote based on role/department and location