Head of Customer Relationship Marketing, Group Manager

About the Role

Key Responsibilities

• Optimize the consumer deposit engagement and experience strategy across all touchpoints including website, email, digital, care center and mail.
• Create and manage the PNC TotalRewards consumer strategy incorporating on-site and off-site optimizations leveraging technology to enhance consumer experiences/marketing programs.
• Act as the loyalty and CRM subject matter expert.
• Launch and drive a continuous test & learn agenda across channel strategy, offers, audience selection, and creative strategy.
• Track and measure marketing program results and identify existing optimizations and new areas for improvement.
• Establish the overall direction in connection with the vision and lead the delivery of strategy to grow and retain customers.
• Lead the team in creation of integrated marketing strategies and align KPIs and measurement plans to drive business results.
• Serve as SME and thought leader to deliver recommendations, build consensus, and drive prioritization with senior and executive partners.
• Ensure the team proactively adapts to and optimizes for a changing business environment.
• Manage teams' delivery of business, risk, financial, and process commitments.
• Establish and manage the budget, applying policies and practices for planning and administration.
• Develop and maintain an accountability framework and prioritize strategic relationships with internal and external partners.
• Oversee performance management, coaching, and development of employees to achieve results and adapt to evolving strategies.

Requirements

• Experience leading strategy in a large, matrixed organization.
• Proven track record of influencing all levels of the organization to drive growth initiatives.
• Strong written and oral communication skills.
• Ability to bring multiple stakeholders together to activate around a common vision and build consensus.
• Strategic problem solver with data-based solutions for complex challenges.
• Creative, innovative thinker comfortable with implementing new ways of working.
• Owner mentality with a track record of building new paths and delivering results in white space opportunities.
• Experience leading high-impact marketing contact strategies, managing customer journeys, and optimizing multi-channel campaigns.
• Ability to analyze campaign performance, provide insights, and collaborate across teams.
• At least 8+ years of industry-relevant experience and 5+ years of management experience.
• Bachelor's degree (higher education or certifications desirable).

Nice to Have

• Advertising
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented
• Business Data Analysis
• Collaborating
• Continuous Transformation
• Decision Making and Critical Thinking
• Effectiveness Measurement
• Influencing
• Innovation
• Marketing Strategy and Positioning
• Problem Solving

Qualifications

• Bachelor's degree required; higher education or certifications preferred.
• Industry-relevant experience of 8+ years.
• At least 5 years of prior management experience.
• Proven leadership with moderate to large scope of responsibility.
• No specific certifications or licenses required.

Benefits & Perks

• Comprehensive range of benefits including medical, dental, vision, life insurance, disability protection, 401(k) with match, pension, stock purchase plans, dependent care reimbursement, adoption, surrogacy, and doula reimbursement, educational assistance, wellness programs.
• Paid time off including maternity/parental leave, up to 11 paid holidays, vacation days, and occasional absence days.
• Additional programs and incentives detailed in Your PNC Total Rewards.