Lifecycle Marketing Manager

About the Role

Key Responsibilities

• Collaborate closely with the Wellos organization and lifecycle marketing team to execute projects aligned with the Wellos lifecycle lead.
• Work with cross-functional teams to ensure a seamless customer experience across all touchpoints.
• Partner with the creative team to develop and optimize engaging visual email, push, and SMS assets that align with campaign strategies.
• Identify technical and data requirements for implementation, measurement, and ongoing optimization of marketing communications.
• Create and refine personalized customer journeys using segmentation and behavioral insights to foster loyalty and engagement.
• Establish a reporting framework to measure marketing impact on product and business KPIs, and monitor the effectiveness of initiatives.
• Analyze customer data and behavior to identify opportunities for campaign optimization.
• Leverage Iterable to design, implement, and optimize automation workflows across channels like email, mobile push, and SMS.

Requirements

• Independent, action-driven self-starter capable of working independently and solving problems creatively.
• BS/BA degree in Marketing, Communications, Business, or relevant experience.
• Knowledge of digital channels and marketing methodologies including email, website, mobile, social media, SEO, SEM, display, and native advertising.
• Experience with marketing automation—building journeys, automation, data management, scheduling, lists, HTML, and reporting with engagement and conversion metrics.
• Experience with digital tracking tools such as Google Analytics, Adobe Analytics, Tableau, Amplitude, Looker, Databricks, or Domo is a plus.
• 3+ years in marketing/communications, marketing operations, or a similar role.
• 3+ years working with workflow or creative technology.
• Experience with A/B testing, multivariate testing, and test planning.
• Strong analytical, project management, and problem-solving skills.
• Excellent communication, interpersonal, and organizational abilities.
• Creative thinker with a strategic mindset and attention to detail.

Nice to Have

• Experience with tools like Google Analytics, Adobe Analytics, Tableau, Amplitude, Looker, Databricks, or Domo.

Benefits & Perks

• Starting salary of $93,750.00 - $100,000.00, based on location, qualifications, and experience.
• Access to a free Udemy for Business subscription.
• Health insurance coverage (medical, dental, vision).
• Life insurance and disability insurance (short and long-term).
• Flexible Spending Accounts and HSA.
• Paid time off, holiday pay, and paid parental bonding benefits.
• 401(k) with match, employee assistance program, pharmacy benefits.
• Income protection, pet services, mental health support, wellness coaching.
• Commuter benefits and gym/fitness discounts.