LN Concerts, Regional Marketing Director

About the Role

Key Responsibilities

• Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the arena, stadium and amphitheater level
• Manage and develop direct report(s)
• Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
• Partner with the local talent buying team to manage the success of local events across multiple venues
• Create impactful promotions for Live Nation events using multiple regional media partners
• Manage multiple event advertising budgets
• Compile and share extensive audience and artist demographic information to shape development of marketing plans
• Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
• Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue
• Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
• Coordinate multiple teams of experts to successfully execute marketing campaigns including advertising, media events & PR, and content creation
• Work with internal stakeholders to provide post-show marketing analytics recaps to artists
• Coordinate street team and grassroots marketing efforts with local market contacts
• Provide day of show event coverage as necessary

Requirements

• Strong organizational skills and attention to detail
• Minimum of 6+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
• Minimum of 6+ years prior experience managing local media relationships
• Minimum of 6+ years working with artist marketing representatives
• 2+ years of experience managing direct reports
• Knowledge of both digital and traditional media, including paid social, radio, grassroots, and programmatic advertising
• Ability to thrive in a fast-paced & high-volume environment
• Excellent communication skills, both verbal and written
• Willingness to work day, evening and weekend hours as needed
• Ability to travel as needed
• Pre-existing relationships with media in the Northwest Arkansas, Oklahoma City, and/or Tulsa markets is a plus

Nice to Have

• Bachelor's degree in marketing or a related field
• Knowledge of the Northwest Arkansas, Oklahoma City, and/or Tulsa marketing landscapes

Qualifications

• Bachelor's degree in marketing or a related field preferred, but not required
• Minimum of 6+ years experience in event marketing within entertainment, sports, or public assembly facilities
• Minimum of 6+ years managing local media relationships
• Minimum of 6+ years working with artist marketing representatives
• 2+ years of experience managing direct reports

Benefits & Perks

• Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• Free concert tickets, paid time off including holidays, sick days, and personal days
• 401(k) program with company match, stock reimbursement program
• New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• Volunteer time off, crowdfunding match