LN Media & Sponsorship || Senior Brand Manager

About the Role

Key Responsibilities

• Provides professional, responsive service to clients that ultimately exceeds expectations and builds trust between the client and Live Nation.
• Continuously strengthen day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs.
• Define, confirm and oversee the measurement of Key Performance Indicators (KPI) for client programs that demonstrate delivery of objectives and return-on-investment.
• Manage the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals.
• Lead key client meetings throughout the year to ensure alignment between Live Nation and the client on strategy, delivery, and performance of partnership.
• Support the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs.
• Serve as internal point of contact for client-specific financials including overall profitability, forecasts, and program budgets, ensuring timely and accurate financial reporting.
• Develop and grow relationships with key Live Nation teams to ensure desired program delivery and results for clients.
• Assist senior leadership with developing strategic roadmaps, creative programs, and business development opportunities.
• Gather, analyze, and package key metrics, learnings, and growth opportunities into program recaps demonstrating delivery of objectives and ROI.
• Proactively explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs.
• Support peers and mentor early-career professionals and interns, contributing to department development initiatives.

Requirements

• Bachelor's degree in business, marketing, communications, or a related field of study.
• 5-8 years of experience in brand or account management, client service, media, entertainment, marketing consulting, advertising, or activation agencies.
• 1-2 years of direct employee and/or agency management experience.
• Strong project management skills including ability to communicate, prioritize, manage, and organize multiple projects and deadlines.
• Excellent communication skills—written, verbal, presentation, and visual storytelling.
• Proactive, collaborative, and organized working style.
• Excellent interpersonal skills for building relationships internally and externally.
• Experience working with recognizable global brands and growing client relationships.
• Experience with marketing programs across physical and digital components preferred.
• Proven success in building, selling, and delivering innovative marketing programs with measurable results.
• Ability to proactively identify potential problems and utilize sound decision-making.
• Knowledge of consumer and market research with ability to integrate sponsorship program recommendations and recaps.
• Proficiency in enterprise technology platforms including Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or similar.
• Strong passion for music, including knowledge of relevant artists and industry trends.
• Ability to travel up to 30% or more, often nights and weekends, sometimes without significant notice.

Nice to Have

• Experience with marketing programs across physical and digital components.

Qualifications

• Bachelor's degree in business, marketing, communications, or a related field.

Benefits & Perks

• Medical, vision, dental, and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA).
• Free concert tickets, generous paid time off including paid holidays, sick time, and personal days.
• 401(k) program with company match, stock reimbursement program.
• New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support.
• Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment.
• Volunteer time off, crowdfunding match.