Local Marketing Manager, Golf Galaxy

About the Role

Key Responsibilities

• Develop and execute local marketing programs that ladder up to overarching brand campaigns and strategic initiatives and shared regional goals.
• Provide market intelligence based on deep knowledge of local markets to influence strategies that build brand sentiment, drive sales, and increase Customer Lifetime Value.
• Track competitor activities and synthesize learnings into monthly reports, developing strategies to protect and increase market share.
• Collaborate with the GO marketing team to develop strategies and messages that resonate with local Athletes and drive traffic to new stores.
• Partner with the national marketing team to communicate campaigns, media buys, and initiatives to store teams.
• Evaluate the effectiveness of local marketing strategies, tactics, and programs and provide feedback for continuous improvement.
• Cultivate strong community relationships through negotiating sponsorships with sports organizations from youth to collegiate levels.
• Promote assets such as GameChanger, Sideline Swap, In-Store Services, and promotions to sponsorship partners and the local community.
• Build and support local partnerships and manage relationships for national partnerships and activation in the local market.
• Collaborate on event strategies, tactical plans, and post-event analysis for programs like Licensed Hot Market, product launches, and appearances.
• Manage tiered giving programs within the territory and serve as the local representative for DICK'S Foundation grants.
• Deliver professionalism and represent the brand in the local community through events and relationships.
• Manage the Regional Marketing Budget for designated markets, ensuring cost-effectiveness and ROI.
• Develop relationships with vendors, sales reps, and service organizations.
• Serve as a media-trained representative capable of speaking to media on behalf of DICK'S as needed.
• Lead and coach local store managers responsible for community relationships and marketing activation.
• Provide leadership and professional development to the marketing team and cross-functional partners.

Requirements

• Bachelor's Degree in Marketing, Advertising, Business Administration or Communications.
• 5-7 years of experience, including 3-5 years in a regional or company merchandise or marketing role in a retail or multi-unit environment.
• Possess a valid driver's license.
• Successfully pass comprehensive criminal background and motor vehicle checks.
• Excellent interpersonal and team-building skills.
• Flexible availability including some nights, weekends, and holidays.
• Some travel within the territory is required.
• Ability to multi-task and work independently in a fast-paced environment.

Qualifications

• Bachelor's Degree in Marketing, Advertising, Business Administration or Communications.