Loyalty Events & Experience Associate Manager - (Hybrid - Seattle, WA)

About the Role

Key Responsibilities

• Engage in big, blue sky thinking to imagine new experiences and re-imagine and optimize existing experiences to best support the overall strategy.
• Compile insights from past performance and customer feedback to understand customer needs and preferences.
• Define the loyalty experience strategy for Nordstrom and Rack, including exclusive events, Icon lounges (new openings and ongoing management), gifts, and other high-touch exclusive benefit experiences.
• Own the strategy and delivery in support of Loyalty program needs including new loyalty event concept strategy, ideation and testing.
• Plan, design, and oversee the delivery of loyalty experiences.
• Collaborate with the Loyalty team to align on final plans and define and deliver an effective marketing strategy to support loyalty experiences that drive awareness and engagement.
• Analyze and summarize experience performance data to identify trends and areas for improvement. Summarize learnings and recommendations.
• Serve as the primary point of contact for sharing experience information, managing processes, and maintaining artifacts across different teams.
• Ensure tools, forums, and artifacts are up-to-date and consistently executed against.

Requirements

• Experience in event planning and execution, ideally within loyalty marketing or program management, in a retail or consumer-focused environment.
• Proven ability to develop and execute complex event strategies and plans that drive significant customer engagement and business results.
• Exceptional communication and presentation skills, with the ability to articulate event strategies to diverse and senior-level audiences.
• Strategic thinker with demonstrated ability to work cross-functionally across multiple teams and build strong relationships with Loyalty, Brand Marketing, Media, Operations, Finance, Product, Analytics, and Engineering.
• Advanced analytical skills, with a data-driven mindset and a strong focus on metrics and KPIs.
• Proficiency with modern event management technologies and platforms, including event registration and marketing automation tools.
• Strong project management skills, with the ability to manage multiple events simultaneously and meet deadlines.
• Creative thinking and problem-solving skills, with the ability to innovate and adapt in a fast-paced environment.
• Proven experience in designing and delivering best-in-class events that drive customer engagement and loyalty.
• Bachelor's degree in marketing, Business, or a related field; advanced degree preferred.
• Passion for customer experience and a deep understanding of loyalty programs and customer engagement strategies.

Nice to Have

• Advanced degree in marketing, Business, or a related field.

Qualifications

• Bachelor's degree in marketing, Business, or a related field; advanced degree preferred.

Benefits & Perks

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources
• Potential for performance-based incentives/bonuses
• Benefits including 401k, medical/vision/dental/life/disability insurance options, PTO, Holidays, and more.