Manager 2, Performance Marketing - Web Optimization

About the Role

Key Responsibilities

• Oversee a team of Lifecycle Marketing Managers to ensure the successful execution of multiple end-to-end customer journey campaigns and landing page optimization tests.
• Manage workload across the team, ensure rigorous prioritization with cross-functional partners, and remove barriers to execution.
• Lead the strategy, development, and execution of funnel and conversion rate optimization tests to increase adoption of the QuickBooks platform.
• Develop and maintain a deep understanding of user behavior on landing pages, leveraging qualitative and quantitative data to inform hypotheses.
• Collaborate with cross-functional teams (product, design, analytics, engineering) to identify opportunities for conversion rate improvement and drive the learning agenda.
• Provide direction to build program test plans, perform and analyze A/B split testing, and inform data-driven recommendations for future tests.
• Vet and prioritize incoming requests for the team and cross-functional partners.
• Manage performance, provide regular feedback, and set performance goals for the team to align with growth objectives and KPIs.
• Attract and retain top talent while developing team members to maintain a high-performance culture.

Requirements

• 10+ years of digital marketing, web optimization, and conversion rate optimization experience in B2C or B2B digital marketing.
• 3+ years of experience as a people manager.
• Excellent leadership skills and ability to work in a matrix environment.
• Strong operational and project management workflow skills.
• Strong analytical and problem-solving skills to understand data sources, triggers, data mapping, campaign logic, and performance.
• Excellent verbal, written, visual/presentation, and interpersonal communication skills.
• Ability to manage multiple complex projects, stakeholders, and competing priorities.
• Proficiency with Project Management software (GitHub, JIRA, Confluence), Google Docs, Excel, Qlik Sense, Tableau, Amplitude, and other data analysis tools.
• Bachelor's Degree required.

Nice to Have

• Experience with rapid funnel & landing page optimization testing.
• Experience working with cross-functional teams including product, design, analytics, and engineering.
• Growth mindset and high intellectual curiosity.
• Experience in B2B marketing and direct sales.

Qualifications

• Bachelor's Degree in a relevant field.

Benefits & Perks

• Competitive compensation package with strong pay-for-performance rewards.
• Eligibility for cash bonus, equity rewards, and benefits.
• Pay ranges based on location, e.g., Bay Area California: $171,500 - $231,500; Southern California: $159,000 - $215,500.
• Additional benefits as per company plans and programs.