Manager, Audience Marketing

The Home Depot

Atlanta, GA

Full Time

Senior

5 days ago

Job Description

About the Role

This role supports Audience strategy at The Home Depot, a leading retailer and ecommerce company. The position involves being a key architect of enterprise marketing initiatives that are integrated across internal and external channels. The manager will lead strategy development, collaborate with business partners, marketing and channel leaders, and agency partners to drive brand building and sales goals. The role emphasizes understanding data and trends to enhance customer experience and ensure high-quality execution of marketing initiatives within one of the world's largest retailers.

Key Responsibilities

Help drive demand creation by creating brand awareness activities for internal associates
Lead and support cross-functional project teams to manage and execute high value initiatives, special projects and requests for Marketing and Business leaders
Manage online and offline marketing programs throughout the project lifecycle, including discovery, assessment, program definition, partnership negotiation, creative development, launch, measurement, and reporting
Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan

Requirements

Must be eighteen years of age or older
Must be legally permitted to work in the United States
Excellent written and verbal communication skills
A minimum of 5+ years' experience in marketing, communications, or media planning, either at another company or at a media/advertising agency
Ability to link business goals to communication strategies and creative concepts
Strong advocate of brand communications strategies and tactics, particularly to internal stakeholders
Interest in developments in technology and media affecting brand communications and ability to communicate their impact
Ability to manage multiple internal and external partnerships and support key brand initiatives
The knowledge, skills and abilities typically acquired through a bachelor's degree or equivalent in a related field

Nice to Have

Experience in marketing, communications, or media planning
Ability to communicate and advocate developments in technology and media
Experience managing multiple partnerships and supporting brand initiatives

Qualifications

Bachelor's degree or equivalent in a related field

Working at The Home Depot

The Home Depot fosters a collaborative environment focused on strategic brand development, innovation, and driving results through cross-functional teamwork and data-driven decision making.

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