Manager, Audience Marketing

The Home Depot

Atlanta, GA

Full Time

Senior

10 days ago

Job Description

About the Role

The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 7th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a manager to be a key architect of enterprise marketing initiatives that are integrated across internal and external channels. This person will be charged with identifying, evaluating, designing, and executing marketing initiatives against aggressive brand building and sales driving goals. The role involves leading strategy with business partners, marketing and channel leaders, and agency partners to determine the optimal mix of tactics, creative, messaging, insights, and marketing to advance our brand strategy through a key business initiative. Success depends on understanding data, insights, and translating trends into action to ensure a high-quality customer experience that drives sales.

Key Responsibilities

Help drive demand creation by creating brand awareness activities for internal associates
Lead and support cross-functional project teams to manage and execute high value initiatives, special projects and requests for Marketing and Business leaders
Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting that supports execution of the planning and activation process
Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan consistent with our multi-channel marketing strategies

Requirements

Must be eighteen years of age or older
Must be legally permitted to work in the United States
Excellent written and verbal communication skills
A minimum of 5+ years' experience in marketing, communications, or media planning, either at another company or at a media/advertising agency
The ability to link business goals to communication strategies and creative concepts
A strong formal and informed advocate of brand communications strategies and tactics, particularly to internal stakeholders
A high interest in developments in technology and media that can affect brand communications, and the ability to communicate and advocate to all relevant brand constituencies how these developments can change the competitive and media landscape
Must be able to manage multiple internal and external partnerships and coalesce them into a united front supporting key brand initiatives
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a related field

Nice to Have

None specified

Qualifications

Bachelor's degree or equivalent in a related field

Benefits & Perks

None specified

Working at The Home Depot

The description emphasizes a collaborative, strategic, and innovative environment focused on brand growth, data-driven decision making, and cross-functional partnership.

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