Manager, Audience Marketing
The Home Depot
Job Description
About the Role
The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 7th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot. We are seeking a manager to be a key architect of enterprise marketing initiatives that are integrated across internal and external channels. This person will be charged with identifying, evaluating, designing, and executing marketing initiatives against aggressive brand building and sales driving goals. They will lead strategy working with our business partners, marketing and channel leaders and agency partners to determine the optimal mix of tactics, creative, messaging, insights and marketing to advance our brand strategy through a key business initiative. The role involves powering cross-functional partnerships, developing and implementing marketing channel roadmaps, and ensuring high-quality customer experiences to drive sales.
Key Responsibilities
- Help drive demand creation by creating brand awareness activities for internal associates
- Lead and support cross-functional project teams to manage and execute high value initiatives, special projects and requests for Marketing and Business leaders
- Manage online and offline marketing programs throughout the project lifecycle, including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting
- Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan consistent with multi-channel marketing strategies
Requirements
- Must be eighteen years of age or older
- Must be legally permitted to work in the United States
- Excellent written and verbal communication skills
- A minimum of 5+ years' experience in marketing, communications, or media planning
- Ability to link business goals to communication strategies and creative concepts
- Strong advocate of brand communications strategies and tactics, particularly to internal stakeholders
- Interest in developments in technology and media affecting brand communications
- Ability to manage multiple internal and external partnerships and support key brand initiatives
- Knowledge, skills and abilities typically acquired through a bachelor's degree or equivalent in a related field
Nice to Have
- Experience at another company or media/advertising agency
- Experience in media planning or related fields
- Ability to communicate and advocate how technological developments can impact brand communications
Qualifications
- Bachelor's degree or equivalent in a related field
Working at The Home Depot
The Home Depot values strategic thinking, collaboration, innovation, and a customer-focused approach. The role emphasizes leadership, decision quality, driving results, and developing talent within a supportive and dynamic environment.
Job Details
Job Skills
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About The Home Depot
Website
homedepot.com
Location
Atlanta, GA
Industry
Hardware Retailers
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