Manager, Brand & Digital Marketing

About the Role

Key Responsibilities

• Develop branded content to drive engagement and grow the university's reputation through the website, social media, and at campus and community events.
• Script, plan, and oversee production of video and digital media.
• Manage integrated digital and traditional marketing projects.
• Plan budget, targeting, messaging, media, and creative strategies and tactics.
• Execute brand awareness and program lead-generation initiatives.
• Develop email communication plans to support conversion of student inquiries to enrollment.
• Develop copy, cadence, and logic for multi-step communications and implement in CRM system.
• Conduct A/B testing of ads, landing pages, emails, and other tactics.
• Implement data-driven solutions to continually improve campaign results.
• Recommend, plan, and implement other marketing initiatives supporting brand, culture, and enrollment.
• Develop and present communications to gain buy-in for marketing ideas, share progress, and report results and recommendations.
• Oversee each step of complex initiatives, document progress, and keep stakeholders informed.
• Monitor email, marketing, and media performance, identify trends and insights, and implement improvements.
• Support website development, including structure, design, content, and SEO.
• Conduct keyword research and apply results to advertising, website, and social media content.
• Analyze target audiences to inform marketing strategy and content development.
• Manage external partners and initiatives, negotiate pricing, define deliverables, and ensure expectations are met.
• Capture photo and video content to complement professional services.
• Design digital ads using Adobe, Canva, or similar software.
• Establish partnerships across campus with faculty, staff, leaders, and students.
• Support website edits or other project requests as needed.
• Collaborate with other departments to support university objectives.
• May manage marketing personnel and support special projects.

Requirements

• Bachelor's degree in related field.
• 5+ years of relevant experience.
• Experience in media strategy development, content strategy, and creative development.
• Presentation skills.
• Data analytics and performance reporting.
• Digital campaign management.
• Proficiency with Microsoft Office Suite and software.
• Experience with email development systems and Adobe Suite or similar design software.
• Familiarity with Monday or similar project management software.
• Experience with Google Analytics.
• Content Management System experience, such as WordPress.
• CRM software experience, such as Salesforce or Ellucian.
• Budget management skills.
• Ability to collaborate across functions and manage vendors.
• Strong verbal and written communication skills.
• Collaborative, accountable, self-starter, and able to work independently.

Nice to Have

• Master's degree in related field.
• Higher education marketing experience.
• Photo/video experience and video editing skills.
• Google certifications.
• Hootsuite software experience.
• Website development (programming) experience.

Qualifications

• Bachelor's degree in related field.
• 5+ years of relevant experience.

Benefits & Perks

• Hybrid role with work from home and office hours as needed.