Manager, Brand and Social Media

About the Role

Key Responsibilities

• Develop and manage strategy, creative briefs, work orders, presentations, and reporting for brand campaigns and social media initiatives.
• Manage campaign development including research, data analysis, insights, concept development, strategy, and rationale.
• Directly manage paid and organic social media efforts across platforms such as Facebook, Instagram, TikTok, Twitter, YouTube, Pinterest, influencer networks, etc., as well as influencer and brand partner relationships.
• Create and maintain social media editorial calendar in partnership with the Senior Manager, Marketing.
• Manage lifestyle product photo shoots for content used on social media, B2B initiatives, and eCommerce.
• Partner with in-house agency and consumer insights team on brand and social media strategy, develop, track, and monitor KPIs and analytics.
• Collaborate with e-commerce, product marketing, and florist marketing teams to ensure consistent brand messaging, look, and feel across all platforms.
• Develop and execute philanthropic consumer-facing programming.
• Manage department budget and maintain monthly reporting.
• Oversee in-house and offsite production for national holiday brand campaigns.
• Travel up to 20% for local photo shoots, campaign shoots, industry events, and PR events.

Requirements

• 4-6 years of brand marketing and social media experience, including strategy and execution.
• Strong PowerPoint and presentation skills, with the ability to build presentations and connect with stakeholders.
• Proficient in Excel with attention to detail, data accuracy, and formatting.
• Analytical thinker with the ability to leverage data and insights for strategic recommendations.
• Ability to develop well-thought-out timelines based on priorities and initiatives.
• Collaborative, solution-oriented mindset with a keen eye for creativity.
• Experience interfacing with executives and agency partners, managing the creative process.
• Bachelor's degree.
• Reliable transportation and comfort with travel up to 20%.

Nice to Have

• Interest in lifestyle and interior design.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Comprehensive medical, vision, and dental plans.
• 401k with match.
• 24/7 online physician consultations and virtual mental health resources.
• Life coaching and employee community groups.
• Cash rewards for healthy habits and fitness reimbursements.
• On-demand fitness videos.
• Career advancement opportunities and internal mobility.
• Learning and development resources including training, webinars, and courses.
• Mentorship programs.
• Participation in training for continuous improvement.
• Involvement in corporate social responsibility initiatives and community giving programs.