Manager, Brand Marketing

About the Role

Key Responsibilities

• Facilitate the end-to-end development and execution of Hertz brand and product campaigns.
• Define marketing strategy across all channels including TV, digital, social, OOH, and print.
• Lead business areas, prioritize projects, and create clear roadmaps to deliver work on time and on budget.
• Support external agencies by ensuring reviews are completed on time and timelines are on track.
• Brief agencies on new projects by summarizing strategies, goals, KPIs, and creative direction.
• Develop best-in-class creative and ensure attention to detail in all marketing materials.
• Coordinate campaign content across all media, gathering input from stakeholders and synthesizing into a plan.
• Review and proof marketing materials for errors and alignment with brand guidelines.
• Track project goals from kickoff to final reporting and share key learnings for continuous improvement.
• Ensure creative work reaches the right audience at the right time across channels.
• Own weekly and monthly updates to keep Hertz employees informed and inspired.
• Manage strategy and content for all Hertz social media channels to keep the brand relevant and top of mind.
• Develop and deliver marketing campaigns that generate buzz and achieve business outcomes.
• Identify and champion new opportunities for brand and business impact.
• Establish industry and brand analytics with a focus on results and ROI.
• Stay informed on market trends, competition, and current marketing practices.

Requirements

• Undergraduate degree in marketing, advertising, business management, or relevant field; Master's preferred.
• 5-10 years of marketing experience with a proven track record in brand management and successful campaigns.
• Ability to collaborate with internal and external stakeholders across multiple functions and locations.
• Strong influencing skills and ability to work effectively in ambiguous situations.
• Excellent verbal and written communication skills, comfortable communicating across all organizational levels.
• Advanced knowledge of Microsoft Suite (PowerPoint, Excel).
• Experience with project management tools such as Adobe Workfront, Monday, or similar software.
• Strong organizational skills with experience in marketing roadmap, briefing, and calendar management.
• Large-scale project management experience across broad topics and scope.
• Exceptional attention to detail and ability to ensure seamless execution of initiatives.
• Results-driven with decision-making and problem-solving abilities.
• Ability to drive process and organizational change.
• Motivational leadership skills and a positive attitude in fast-paced environments.
• Ability to work independently with a goal-oriented mindset.
• Critical thinking skills and ability to see the big picture.

Nice to Have

• Travel industry experience or CPG experience.

Benefits & Perks

• Up to 40% off any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts - Theme Park Tickets, Gym Discounts & more