Manager Brand Marketing

About the Role

Key Responsibilities

• Own the Brand Strategy: Craft and evolve the Peptamen brand plan to drive long-term growth and clinical relevance
• Drive HCP Engagement: Develop campaigns, tools, and education platforms that resonate with dietitians, nurses, and prescribers
• Shape Messaging & Positioning: Translate science into emotionally compelling and clinically credible communications
• Lead Channel Activation: Guide brand behavior across omni-channel touchpoints—including Medical Hub, educational content, clinical decision tools, sampling, and institutional materials
• Fuel Content & Storytelling: Develop materials that tell Peptamen's story through real patient outcomes, caregiver perspectives, and clinical proof
• Partner Cross-Functionally: Collaborate closely with Regulatory, Sales, R D, and Medical Affairs to ensure compliant, impactful execution

Requirements

• Bachelor's degree in Marketing, Business Administration or related field
• MBA with brand specialization preferred
• 5+ years in healthcare marketing—preferably with experience in medical nutrition, pharma, or health-focused CPG
• Proven success marketing to HCPs and institutional decision-makers
• Demonstrated ability to translate data into actionable insights, effectively using digital tools and technologies to improve outcomes
• A strong understanding of emerging digital trends and their relevance in a modern, insight-led workplace
• Strong strategic and analytical acumen, with creative storytelling instincts
• Comfort navigating clinical data, regulatory considerations, and emotional narratives
• Collaborative mindset with agency, digital, and sales partners
• Demonstrated leadership presence, negotiation and persuasion skills
• Analytical rigor (research assessment, business performance data, financial assessments)
• Ability to assess, develop and implement innovative business opportunities
• Proven ability to work cross-functionally and lead teams
• Strong interpersonal/communications skills
• Timeline/critical path management
• Strong verbal and written communication skills with internal and external stakeholders

Nice to Have

• Experience with digital marketing tools and analytics
• Experience in medical nutrition, pharma, or health-focused CPG industries
• Additional language skills or international experience

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field
• MBA with brand specialization (preferred)
• 5+ years in healthcare marketing

Benefits & Perks

• Performance-based incentives
• Competitive total rewards package
• 401k with company match
• Healthcare coverage
• Broad range of other benefits