Manager, Brand Marketing Accounts NA - Converse

About the Role

Key Responsibilities

• Lead the ideation and development of omni-channel marketing plans for fashion account partners.
• Collaborate closely with key business partners across marketing and commercial teams to craft integrated marketing strategies that define online-to-offline consumer journeys.
• Create and execute seasonal marketing approaches that support brand and product priorities, creating brand distinction and connected storytelling.
• Manage and maximize marketing budgets, track purchase orders and credit memos for marketing tactics.
• Develop long-term, annual, and seasonal retail fashion segment and key account marketing plans based on brand, retail, and marketplace priorities.
• Establish and maintain relationships with account counterparts, building trust season-over-season.
• Travel regularly to the retail landscape of fashion and department store accounts to improve brand presence.
• Lead account marketing plans from inception to execution, coaching your team throughout the process.

Requirements

• 5+ years of experience in a marketing role, preferably with retail brand/account marketing, brand marketing, or digital direct marketing.
• Bachelor's degree in Business Administration, Marketing, or related field, or suitable combination of education, experience, and training.
• Experience developing retail consumer journeys and programming in digital and physical retail environments.
• Strong understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing.
• Experience managing direct reports.
• Solid understanding of digital platforms including Apps, Email, SEO, Performance Marketing, and Social Media.
• Ability to lead multiple projects while remaining detail-oriented and meeting deadlines.
• Experience with managing budgets, authoring marketing briefs, and working with external agencies.
• Excellent written, verbal, presentation, and communication skills.
• Strong analytical skills and business acumen, with the ability to use data to drive decisions and optimize marketing efforts.
• Ability to travel domestically up to 20% of the time.

Nice to Have

• Experience working with retail and wholesale accounts in the fashion industry.
• Knowledge of consumer insights and trends in the retail marketplace.
• Leadership experience in a cross-functional team environment.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.

Benefits & Perks

• Generous benefits packages.
• Accommodations for interview process including accessible options and reasonable modifications.