MANAGER, BRAND MARKETING [CHICAGO STEEL & FIFTH THIRD ARENA]

About the Role

Key Responsibilities

• Serve as the organizational brand marketing strategist for the Chicago Steel and Fifth Third Arena's long-term, annual, and seasonal initiatives.
• Develop and execute marketing and brand strategies; defining the target audience, key performance indicators (KPIs), and overseeing the tracking & analysis of marketing campaigns with extensive use of data and analytics.
• Collaborate with cross-functional teams across multiple business entities and external partners to ensure clear and effective brand messaging across all channels.
• Guide the marketing campaign development and execution process, while ensuring campaigns are on brand, and positioned to deliver against marketing and business objectives.
• Develop editorial planning calendars to track channel marketing and the cross-channel asset timelines & processes to ensure timely delivery of assets.
• Partner with in-house creative and/or creative agencies, and other departments in the development and execution of marketing plans, creative assets, campaigns, and programs.
• Manage the day-to-day communication and approval process of internal & external creative partners.
• Oversee all digital marketing channels, website, applications, emails and mobile for multiple entities; plan and execute paid digital marketing campaigns.
• Conceptualize and strategize organic social media content ideas across multiple entities.
• Manage marketing & brand budgets, estimates, and reconciliation process with internal and external partners.
• Assist marketing leaders in the ongoing development of brand architecture, purpose, and values, ensuring overarching brand guidelines & usages are maintained.

Requirements

• A minimum of 5 years of marketing experience that includes working across brand, digital, PR, creative, social and experiential disciplines.
• Dynamic and performance-driven, with interpersonal skills to motivate and inspire others across the organization at multiple levels.
• Confident & creative thinker with strong experience in brainstorming and developing unique, breakthrough content strategies.
• Ability to develop strong consumer lead strategies for multiple core businesses enterprises.
• Strong experience in managing marketing vehicles, such as digital media, ecommerce, or social media.
• Demonstrated aptitude for driving results.
• Excellent project management skills and attention to detail.
• Passion for, and in-depth knowledge of, current trends of content consumption across traditional and non-traditional media; up to date understanding of the zeitgeist in sports, entertainment, pop culture, and tech.
• Self-motivated, with the ability to work independently and as a team; both nights and weekends.
• Proficient knowledge of Microsoft Office Suite. Basic knowledge of Adobe Creative Suite is a plus.
• Bachelor's degree, with an emphasis in Marketing, or equivalent preferred.

Nice to Have

• Experience in sports industry is a plus.

Benefits & Perks

• Competitive total rewards package
• Full benefits (medical, dental, vision, 401k matching, paid life insurance)
• Comprehensive PTO package
• Social events
• Volunteer opportunities
• Focused learning and development
• Access to United Center events