MANAGER, BRAND MARKETING, North America (Sport)

About the Role

Key Responsibilities

• Lead the strategy and overarching plan for sport account marketing at Converse, from inception to execution.
• Coach and guide a team of marketers to ensure alignment with marketing plans and brand objectives.
• Develop long-term, annual, and seasonal retail sport segment and key account marketing plans based on brand, retail, and marketplace priorities.
• Create omni-channel consumer journeys that connect the marketplace experience across sporting goods, athletic specialty, neighborhood, and skate accounts.
• Collaborate with retail marketing, commercial, brand marketing, creative, external account marketing teams, and agency partners to bring marketing plans to life.
• Establish and maintain relationships with account counterparts, building trust season-over-season.
• Travel regularly to the market to develop deep expertise in the retail landscape of sport accounts and improve brand presence.
• Manage and maximize marketing budgets, track purchase orders, and process credit memos for marketing tactics.

Requirements

• 5+ years of experience in a marketing role, preferably with retail brand/account marketing, brand marketing, or digital direct marketing.
• Bachelor's degree in Business Administration, Marketing, or a related field, or suitable combination of education, experience, and training.
• Experience developing retail consumer journeys and programming in both digital and physical retail environments.
• Strong understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing.
• Experience managing direct reports and leading teams.
• Solid understanding of digital platforms including Apps, Email, SEO, Performance Marketing, and Social Media.
• Ability to lead multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Experience managing budgets, authoring marketing briefs, and working with external agencies.
• Excellent written, verbal, presentation, and communication skills.
• Strong analytical skills and business acumen, with the ability to use data to drive decisions and optimize marketing efforts.
• Ability to travel domestically up to 20% of the time.

Nice to Have

• Deep understanding of skate, hoops, and other sport subcultures.
• Experience in storytelling and hyper-local consumer engagement.
• Ability to think creatively and challenge conventional marketing approaches.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.

Benefits & Perks

• Information about benefits can be found here.