Manager, Brand Reputation

About the Role

Key Responsibilities

• Manage public relations, community social responsibility, and community management efforts to enhance brand reputation.
• Develop and execute public relations campaigns and content strategies that align to brand goals and objectives.
• Work with PR agency and Chief Revenue Officer to build outreach programs that advance the brand's mission by developing and executing effective social responsibility strategies, cultivating strong community relationships, and fostering positive public sentiment.
• Act as liaison between community relations groups and internal parties to manage high priority projects.
• Oversee Brand Reputation/Community Management Specialist, focusing on timely responses to comments, messages, and inquiries on social media and review platforms while maintaining the brand's tone of voice.
• Regularly monitor community platforms for discussions, emerging issues, and trends and provide key insights to relevant teams.
• Conduct social media research, listening, and monitoring, analyzing trending topics and keywords to identify engagement opportunities, enhance content strategies, and meet audience needs.
• Provide recommendations and best practices based on brand reputation/data trends and consumer feedback to help refine strategy.
• Measure community metrics to assess program effectiveness, provide real-time feedback to optimize initiatives, and prepare reports.
• Complete individual tasks and additional assignments as required, including mandatory in-office days and collaborative efforts with team members.
• Manage one direct report.
• Work outside of normal business hours, including occasional evenings and weekends, as needed.

Requirements

• Bachelor's degree in marketing, Communications, Public Relations, or related field.
• 3+ years of experience in public relations/external communications with experience in online community management and/or crisis communications a plus.
• Proven ability to draft press releases, develop talking points, and communications strategies.
• Strong track record of building collaborative relationships and mentoring team members.
• A proactive team player with problem-solving skills, adaptability to ambiguity, and the confidence to lead projects.
• Excellent written and verbal communication skills with a professional and strategic approach.
• High attention to detail and organizational skills.
• Ability to thrive in a fast-paced, hybrid work environment, managing multiple tasks and shifting priorities.
• Strong client relationship management skills with a customer service-focused mindset.
• Basic knowledge of social media analytics tools including Facebook Insights and Sprout Social is a plus.
• Willingness to travel up to 10%.

Nice to Have

• Experience with online community management and crisis communications.

Qualifications

• Bachelor's degree in marketing, Communications, Public Relations, or related field.

Benefits & Perks

• Medical, Dental, and Vision Benefits.
• Paid Life Insurance and 401K.
• Generous Paid Holidays, vacation, and sick time.
• Work environment that emphasizes helping employees feel their best.