Manager, Business Analytics

Omnicom Media Group

New York City, NY

Full Time

Senior

90k-100k

about 1 month ago

Job Description

About the Role

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L'Oréal USA delivering an industry-leading agency solution that drives business growth and transformation. With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world. Our mission is to co-create what's next with a team of beauty champions and media challengers possessing modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.

Key Responsibilities

Contribute to the Measurement Framework on your account by identifying key metrics to measure media and business performance
Extract and structure data from all relevant sources to create impactful and actionable insights to enable the creation of valuable insights for your client
Build presentations that demonstrate the ability to tell a story from the data and extract valuable and actionable insights to drive optimizations to client marketing investments
Provide optimization recommendations to clients

Requirements

Thorough understanding of media measurement (e.g., impression, CPM, CPA, GRP, CPV etc.) and business measurement (LTV, ROI, Effectiveness, etc.)
Stellar communication and presentation skills: articulate, engaging, and straightforward, with the ability to translate unstructured business solutions into innovative customer marketing programs
Knowledge of agency-side media campaign planning and activation
Strong familiarity with statistical/data mining concepts and methods
Experience working with measurement partners for brand lift, sales lift, MMM and MTA
Familiar with testing design and principles like A/B and multi-cell testing
Experience with digital platforms (Google Campaign Manager, verification partners, DSPs, Google Analytics, Facebook, TikTok, etc.)
Solutions-oriented with analytic skills, critical thinking, and problem-solving skills to drive issues to resolution
Great collaboration skills
Degree in Marketing, Economics, Business Analytics, Computer Science or related field and 3 to 5 years of experience in advertising, marketing or consulting

Nice to Have

Experience with competitive analytics

Qualifications

Degree in Marketing, Economics, Business Analytics, Computer Science or related field
3 to 5 years of experience in advertising, marketing or consulting

Benefits & Perks

Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits

Working at Omnicom Media Group

We are passionate about beauty, media, data, and technology, and our team reflects the wonderful diversity of the consumers and communities we serve. We keep pace with the rapidly changing ecosystem and are committed to creating innovative solutions and fostering collaboration.

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